The Microsoft acquisition of LinkedIn will integrate Microsoft’s productivity tools, including Microsoft Office 365, with employees’ social networks. That’s not a small task, considering there are over 450 million LinkedIn members (Source: Statista) and 1.2 billion Office users (Source: Window Central). I believe businesses will be affected one way or another — and you’ll need a clear strategy.
Key Considerations: Cognitive, Social, and more
What could integration look like and how do you prepare for it? Imagine one professional profile, everywhere, a Unified Employee Profile (UED). A user’s LinkedIn profile is integrated with employee data regardless of the platform. Data appears in relevant contexts, in Microsoft Outlook, Skype, and Office.
Where does IBM come in? Customers can look to our integration experts and cognitive capabilities to integrate multiple profiles and enterprise-wide searches. Business outcomes could include decreasing employee attrition through exploring employees’ career interests and increasing engagement and innovation through contextual collaboration tools.
Integration has additional Talent Management benefits, leveraging IBM’s cognitive capabilities for finding candidates externally and internally.
Social Learning is another area to optimize when you consider integration with Lynda.com. Organizations could offer employees on-demand courses on different platforms and use cognitive to push data out to platforms.
Enhanced Social Selling involves integrating LinkedIn Sales Navigator with CRM applications. With IBM’s cognitive solutions, customers gain additional personality insights from Twitter and LinkedIn to help define marketing strategies. Our IBM Design Thinking experts helps customers align integration with marketing strategy, define ROI before integration starts, and gain deep user insights.