It’s a Crowded Marketplace… Can You Differentiate?

This is one of a series of blog posts surrounding IBM’s presence at the National Retail Federation Retail’s Big Show 2017. To hear more about IBM’s presence at the event, please see the other blogs or visit our NRF 2017 landing page.

NRF 2017

Other retailers and brands are not your only competition — start-ups and upstarts in every industry are trying to get closer to shoppers and claim their share of wallet.

In fact, consumers around the world are spending more of their disposable income on experiences, not stuff.  It’s now the Experience Economy.

Given this environment, retailers and brands must not only have a unique value proposition for products, services and experience, but must also have the people, processes and technology to execute flawlessly on the promise.  In fact, new research on Gen Z reveals that…

  • 62% of Gen Z will not use apps or websites that are hard to navigate
  • 66% of Gen Z think high quality matters when choosing a brand

In an era when the world is your storefront, the consumer is the channel and digital is the default, you must distinguish yourself.  Game-changing technologies like artificial intelligence (AI), Blockchains and the Internet of Things (IoT) can revolutionize engagement and the value chain.  Cognitive systems, like IBM Watson, can help you create differentiated, hyper-local experiences in stores and online, as well as when interacting with consumers, associates, suppliers and other ecosystem partners.

Want to experience Retail powered with Watson? At the Jacob K. Javits Convention Center in New York City between January 15th and 17th, make a point to see IBM in booth #1720 at NRF 2017 and experience the Art of the Possible for yourself. And to find out how to get started in preparing for tomorrow’s retail, join us at a Pop-Up Bluemix Garage on the 4th Floor Lounge, as our teams will demonstrate how to get from an idea to an application in short order.

To stay in touch at NRF 2017, follow @IBMRetail and @IBMCPG on Twitter and use our official hashtag #WatsonRetail with #nrf17 to join the conversation!

Global Director, Distribution Sector Marketing at IBM

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