3 Years Ago, I started a firestorm on LinkedIn on why retail brick stores haven’t changed in 50+ years. Can CPG help change that?
I May of 2012, I posted a blog in the LinkedIn group, ALLRETAIL retail executive network about why I feel brick-and-mortar stores haven’t changed their interior designs all that much in over 50 years, with relatively few retailer exceptions. That post drew 70 responses over a couple months, so I thought I would revisit that […]
Exclusive CPG & Retail Executive event with ProgressiveGrocer Magazine’s “Connected Consumer Summit” taking place this week in Chicago
Progressive Grocer Connected Consumer Summit The Progressive Grocer Connected Consumer Summit is an exclusive, invitation-only event limited to retail companies, CPG companies and 20 solution providers. The summit features keynote presentations, boardroom briefings presented by solution providers, and one-on-one meetings. During the summit, you will also have multiple networking opportunities including a reception, breakfast, lunch […]
Marketing:cpg — How Startup CPG Brands work with Retailers and what Big Brands could Learn from them.
A great article in Marketing:cpg by Bex Bartolo Wicks shares an interesting perspective on how many startup CPG brands leverage relationships with retailers to drive brand value. I think there are some aspects of how these small, new companies build their brand that large CPG companies could borrow. The closeness that new brands have to […]
MediaPost: “How To Be An Emotionally Intelligent Marketer”. This could be huge for CPG and Retail in 2015!
A great OpEd by Bill Carmody in MediaPost highlights, “A recent study showed almost 50% of consumers think their brands are clueless about how to reach them.” Wow!! Please read the article and share your ideas on “emotional intelligence”. Thanks!! Read more: http://www.mediapost.com/publications/article/248307/how-to-be-an-emotionally-intelligent-marketer.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82289 http://www-03.ibm.com/software/products/en/category/digital-marketing
An insightful opinion piece by Burke Maxwell in Supply & Demand Chain Executive shares some imminent facts that CPG and Retail organizations need to understand and work with in order to optimize the supply chain of the very near future. Automation at every point of the supply networks is coming of age, and there are […]
PRESS RELEASE: IBM Opens Threat Intelligence to Combat Cyber Attacks via 15 billion monitored security events per day
The need for trusted threat intelligence is greater than ever, as 80 percent of cyber attacks are driven by highly organized crime rings in which data, tools and expertise are widely shared1. Though hackers have mobilized, their targets have not. A majority (65 percent) of in-house cybersecurity teams use multiple sources of trusted and untrusted […]
A few weeks ago, I had a meeting with a large beverage distributor and I quickly realized they had no documented B2B content marketing strategy. Isn’t that a bit alarming? Or, perhaps not, since a recent survey detailed in a SkyWord article by Kyle Harper show that some 50% of marketers have a content plan that […]
50 million people annually get foodborne illnesses in the U.S., alone. NOW, there is a new organization to help CPG fight this.
Why are so many people worldwide still getting food poisoning? What are CPG companies doing to fight this trend? Each year the food industry spends billions of dollars to keep the US food supply one of the safest in the world. Despite those efforts and expense, one in six Americans (about 48 million people) gets […]
The internet of things, as analysts including Gartner and IDC describe it, represents an over $7 trillion market by 2020, “the largest growth in the history of humans.” A MediaPost article by Jack Loechner shares that the sheer volume of data is already massive, perhaps too massive for most CPG and Retail companies to leverage […]
A great reality check by Chuck Martin in a MediaPost article states that 37% of large retailers in the U.S. will deploy beacons this year according to an IHL study. One of the big takeaways for me is if CPG Brands are even leveraging this as much as they could. It’s not that all retailers […]
CPG and Retail marketers, alike continue to struggle to find the actionable insights about their individual shoppers. A good article by David Dague in MediaPost reflects on findings from the Bond Brand Loyalty Survey that shows, “only 28% of loyalty members feel satisfied that they get a personalized experience from their loyalty programs”. The author […]
STUDY: Only 11% of Women Retail Consumers loyal to only a few CPG fashion brands. Isn’t this a crisis for Brands?
One statistic in this great MediaPost article by Jack Loechner shows a surprisingly low number of women, including millennial women who are loyal to their fashion brands. I would think this would be just the opposite. However, as you look through the article, there are some other signs that brands and retail merchants, alike, need […]