Netting business value through data leadership Today’s never-ending proliferation of data can feel like an ocean: expansive and bountiful, but also unknown and untapped. Like water, data is a “natural resource,” as IBM CEO Ginni Rometty puts it, but one that we’ve yet to fully take advantage of. The key may lie not in the data […]
Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam. Laurie Sullivan wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity. I think this is a virtually […]
A very insightful article by Michael Bollinger presents a perspective on where CPG brand impact is heading. His quote, “One thing that never changes for any brand is the imperative to innovate.” cannot be overstated. With the ongoing failure rate of 70+% of 250,000+ new product introductions in the marketplace globally, all brands need to […]
An article in ChannelLiife out of Australia by Heather Wright shows the explosive growth of the IoT, completely disregarding any security hacks in recent news stories, like hackers taking control of a car, etc. I think this snapshot of the market in Australia is being repeated across the globe, including in developing regions. Retailers and […]
How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!
The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely […]
An article in MediaPost by Bryce Johnson acknowledges the huge challenge with getting your brand truly engaged with millennials via mobile. Bryce gives some good, solid tips for effective engagement, and I think CPG and Retail brands could leverage these suggestions to grow their brand value. Please read the article and share your thoughts. Read […]
by Gaurav Pant | Jul 31, 2015 | Blog | In his now viral “4 Horsemen” video, Professor of Clinical Marketing at NYU Stern Scott Galloway boldly proclaims that pureplay retail of any kind – online-only or brick and mortar only – is dead. We agree. Not many will argue that retailers need to combine […]
I am finding that most CPG and Retail executives with whom I speak are struggling to optimize their leveraging of the data they are capturing across their businesses. The challenge arises when execs invest in new technology and “hope” that solves all their issues. Well, as we’ve seen in the past with other business challenges, […]
Former FBI official says mobile devices most targeted by hackers. Huge vulnerability for Retail and CPG brands, potentially.
As I read more and more about cybersecurity threats, I think about how most consumers use their mobile devices with virtually no concern about security beyond a typical screen lock password, at best. Now an article in BankInfoSecurity by Tracy Kitten brings to light the threats on mobile payments. Retailers and CPG brands need to […]
IBM consumer products solutions guide This guide provides a quick overview of the solutions IBM offers aligned to the four “imperatives” facing the consumer products industry–to deliver a smarter consumer experience, develop smarter channel collaboration, build smarter supply networks and drive smarter operations. http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=RG&infotype=PM&htmlfid=CPO12345USEN&attachment=CPO12345USEN.PDF
A great post in MarketersBlog by Dan McDade delves into some new thinking around viewing marketing more as a management function. I think CPG brands and Retailers could look at the business function of marketing and eliminate some very old perceptions of what the function should be. Please share your thoughts! Read more: http://www.ibm.com/commerce/en-us/marketing/?lnk=marketing http://marketers.blognotions.com/2015/07/28/marketing-is-too-important-to-be-left-to-marketers/?_m=3l.000j.80.ja0akwkv4q.6s3
With the Internet of Things enveloping our lives and increasing its presence almost daily, it is no surprise that hackers are finding new areas of security vulnerability. An article in BusinessInsider by Glenn Chapman shows examples of where these vulnerabilities are manifesting today. I think this is a huge concern for CPG brands and Retailers, alike. […]