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How AI is shaping the future of video

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The expansion of the internet, faster connections, increased data and easy access to Wi-Fi has spurred the growth of digital video viewership across the world. More than 62 per cent of internet users globally will watch video online this year according to eMarketer and KPCB has found it accounts for 74 per cent of all online traffic.

Our love for watching video online has also seen rise to a number of innovative solutions in the way it is watched and distributed. AI is helping to shape the future of video and below are four lessons we’ve learnt thanks to our partnership with Oovvuu.

AI has made smart viewing a convention.

Getting the right videos in front of the right people at the right time is the holy grail. But when you Camera Lensethink about the vast number of channels and content that’s out there – it seems like an impossible task. This is where AI steps in. Oovvuu has taught supercomputer Watson to ‘read’ stories from reputable publishers each day, understand what they are about and automatically place the correct video from partnering broadcasters in the article. So, if a story breaks about NASA’s journey to Mars, Oovvuu will embed a video related to Mars to ensure it will be of interest to the person reading the story.

AI is helping businesses to scale communications with video.

How many articles do you think you could read a day? 50? 100? 200? Oovvuu’s AI technology is able to read more than 300,000 stories, across 100,000 publishers and 26 million topics each and every day – then scan a catalogue of more than 8,000 videos to find a perfect match. With predictions that 80 per cent of all internet traffic will be driven by video by 2019, is it any wonder businesses are relying more and more on the capabilities of Oovvuu and AI to sieve through the 400 hours of video content uploaded to the web every minute. Safe to say, AI is helping publishers scale operations and deliver more video to more people around the world…more often!

AI has increased efficiency.

Anything that has to be done manually is time consuming. Prior to working with Oovvuu, publishers only had the capacity to place a maximum of 40 videos a day into their articles, and it took around 20 minutes to embed. Because articles generate 80 per cent of their views in the first 12 minutes of being published, often by the time the video had been uploaded, the opportunity had passed. Thanks to Oovvuu’s work with Watson, publishers are now able to automate this process and embed more than 500 videos a day. Oh, and it does it in real time.

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