Information Week and Leading Author in Optimization Share Best Practices

Decision Optimization and Advanced Analytics can add so much business value that executive decision managers are integrating optimization and analytics across the extended enterprise.  The results are significant.  Consider:

  • Marriott increased revenue in their first year of optimizing their group pricing by $46M and by $76M in year two, during a recession with overall industry and individual room bookings down.
  • McDonald’s optimized their annual capital spending model and increased revenue by $100M in the first year.

With optimization top-of mind for today’s executive decision maker, how can you get started?  Learn more at a webcast, hosted by Information Week, on Thursday, February 21, 2013 at 2:00 PM Eastern Time.  The speaker will be Steve Sashihara, President & CEO of Princeton Consultants, author of The Optimization Edge, (McGraw-Hill, 2011) the first step-by-step guide to optimization for the business executive.  In the webcast, Sashihara will use real-world examples of companies that have used optimization to drive up value, efficiently re-allocate resources, streamline processes and optimize assets across all four pillars of Smarter Commerce: Buy – Market – Sell – Service.

More information can be found at


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