Building a hybrid cloud: 3 ways dynamic cloud powers innovation

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What sort of innovation is happening in your company? What’s got everybody excited? If we were able to chat, you’d probably be wowing me with some cool way your business is using mobile, social or big data and analytics.

What’s not always tip of the tongue—or even that obvious—is many of those innovations depend on cloud computing. In fact, research from the IBM Center for Applied Insights shows that leading companies are relying heavily on cloud to deliver their mobile, social, big data and analytics initiatives.


But these innovations aren’t always sitting solely on public clouds. For a variety of reasons –some financial, some security-related –businesses may want certain services and data to remain on premise in a private cloud. That’s why 61 percent of companies say they’ll have hybrid environments this year.

[Related: How I explained dynamic cloud to my kids]

A hybrid environment can actually work in their favor, if it’s dynamic. Here’s why. A hybrid cloud helps you:

Connect new apps to existing systems

Many companies are developing and running new mobile or social apps on public clouds. Speed is paramount, and public clouds offer quick execution. But to provide a complete experience, these new apps often need to connect with existing systems, like ERP, accounting or payment systems. These new mobile and social experiences need to access information, process transactions and store history. And more often than not, those transactional systems are sitting on premises. These “systems of record” are core to the business and manage the enterprise’s most important data and critical transactions. Linking them to new front-end “systems of engagement” is what makes hybrid so critical.

[Related: Hybrid cloud is here (and its future is dynamic)]

Scale with demand

The value of big data and analytics comes from its “bigness.” But a company’s existing infrastructure might not be cut out for that, especially if computing requirements are unpredictable and require scaling on demand. Dynamic clouds can help companies better manage transaction spikes and random demand for high performance computing. With seasonal peaks or viral success, the uptake of new social and mobile apps can be volatile as well. And who’s going to keep using an app that is down when you need it most? Prolific innovators need an easy way to extend even their scalable computing capacity on the fly.

Compose at the speed of business

To reach their innovative potential, companies need the flexibility to use the best solutions regardless of platform. They’ll want to link cloud-based services together—some from public clouds, others in private clouds—to create new processes and even new business models. And they need to be able to do this quickly. We call this composable business. And what enables it, what powers it, is a dynamic cloud environment.

Innovation is not just about penetrating a new market, inventing a new product, better engaging customers or launching a snazzy new mobile app. Infrastructure needs innovation, too. It’s time for hybrid cloud to go dynamic.

[Infographic: The future of cloud is dynamic]

Director, Portfolio Marketing Strategy, IBM Systems

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