June 21, 2013 | Written by: Colleen Haikes
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The summer of 2013 will be remembered as an inflection point for IBM cloud, in large part for IBM’s game changing announcements around the intended acquisition of SoftLayer and IBM’s new cloud suite for the C-suite.
The news has made waves throughout the industry – and we expect it to drive adoption among enterprises by defining a new market for enterprise cloud computing. IBM is marrying the security, privacy and reliability of private clouds with the economy and speed of a public cloud, and marketing it directly to front office business executives.
The implications will continue to be seen as enterprises further leverage cloud. From Big Data and social analytics offerings that help CMOs gauge consumer sentiment of their brand, to ‘cloud without compromise’ for the Fortune 500, we are sharpening our focus on the yet-to-be-tapped market of cloud services for enterprises previously reluctant to adopt cloud for mission critical applications.
Here’s what the media are saying:
“Matthew Casey, a software analyst with Technology Business Review, agrees. The SoftLayer acquisition will ‘greatly aid IBM’s aggressive expansion in cloud,’ he said. He added: ‘Although the public cloud services market is dominated by price-focused vendors like Amazon, IBM will leverage those services to expand both into new customer segments (small and medium sized businesses) and provide a ladder up into more complex and higher margin cloud services.” – Financial Times
“With SoftLayer, IBM will accelerate the build-out of our public cloud infrastructure to give clients the broadest choice of cloud offerings to drive business innovation,” Erich Clementi, senior vice president of IBM’s technology services.” — Wall Street Journal
“‘We believe this is a solid deal strategically in helping bolster IBM’s positioning in higher-growth cloud services and providing a stronger alternative to more established vendors,’ ISI Group analyst Brian Marshall wrote in a note to investors.” — Reuters
“On Tuesday, the company showed off a series of cloud products centered around such popular topics as Big Data and social analytics for marketing, as well as human resources, sales, customer care and procurement software delivered over the cloud. In all, I.B.M. says it has more than 100 cloud applications.” — New York Times
In total, we’ve seen more than 60 million impressions on Twitter, 875 blogs posts and more than 2,700 news articles since the June 4 SoftLayer announcement. Following Cloud for the C-suite, traditional media yielded more than 400 articles and 25.5 million impressions.
For other IBMer perspectives on the big picture of these two announcements, hear from Director of SmartCloud Solutions Marc Dietz on why C-suite and line-of-business executives are reaching for cloud, and from IBM SmartCloud VP Craig Sowell on why the cloud services market has only just begun to take hold in the enterprise.
For a historical perspective on how we got to this point, check out our infographic: