How to think, build and grow through digital transformation

By | 2 minute read | December 2, 2019

Can a children’s toy boost a partner’s business? Could thinking outside of the literal and figurative box grow your Business Partner revenue streams? The answers to these questions may be as simple as looking to one of the most popular children’s toys of all time.

For over 80 years, Legos have granted children with the creative platform to think, build and grow as their imaginations guide them to create free-form structures of all sizes and complexities. Wrapped up within those small, colorful blocks – and disguised as play – are the creative sessions that provide children with the fundamental understandings that spur adult innovations later in life.

Building blocks of transformation

Now, new NextGen digital business models, co-created IP and born-on-the cloud solutions are creating a winner-takes-all market. And to survive this digital disruption and reach new clients, creative thinking has become the new normal for business. Replace childhood creative thinking with design thinking and you have the agile business practices that partners deploy daily to think, build and grow their companies through digital transformation.

In Lego design thinking, sometimes a structure that is built needs to be reevaluated, potentially redesigned and rebuilt to make room for a sturdier, better positioned and longer lasting version of itself. Partners now face similar challenges when evaluating current business models. In this era of digital disruption, sometimes models will be planned, designed and built, only to realize that an immediate shift is needed. The agile concept of “if something does not work, wreck-it and start again” is applicable to Next Generation Partners as they adapt to the future of business.

And like with Legos, many times it’s the structures with different sized and colored blocks that make the best and most attractive forms when stacked together. The same can be said about Business Partners and utilizing the power of a strong ecosystem. Building your solutions on top of and incorporating the blocks or intellectual property of other Business Partners to co-create, helps deliver stronger and better products at faster speeds. These are some of the NextGen strategies that can differentiate you from the competition.

Strategies to think, build and grow

As a Business Partner you are challenged with having to balance the complexities of digital disruption. Premium workforce skill sets, migration to the cloud and third-party marketplaces are changing how you engage with customers and go to market. When revaluating your businesses, refer to those Lego sessions from years ago. They provided you with the essential techniques that will help you grow and scale in an era of digital disruption. The most successful Partners are deploying three strategies to ensure their organizations are position for future growth. Just like with Legos, it begins with a think, build, grow approach:

Think– About the trends impacting your industry

  1. Know the future trends ahead
  2. Deploy the technologies that power transformation
  3. Explore data-driven digital networks
  4. Disrupt traditional business with digital

Build – NextGen applications and revenue models

  1. Understand the innovation ecosystem
  2. Rethink and reinvent business models
  3. Apply the right technology

Grow – Five steps to do now

  1. Grow certifications and skill-sets
  2. Invest more in industries
  3. Execute customer success management
  4. Innovate and co-create with customers
  5. Improve collaboration with account-based strategies

In a NextGen Partner setting, these Lego-based creative tenets provide both traditional and born-on-the-cloud companies with the foundations to transform revenue streams and survive in a digital era.

Take the next step

No matter where you are in your journey, IBM provides offerings to help speed your adoption of skills and encourage a swift opportunity to go-to-market. Whether you’re just beginning or nearing a product release there are resources for you with IBM PartnerWorld.

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