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IBM Cognos Analytics

Roberta Wakerell

Uncovering 3 popular misperceptions: A perspective on the data and analytics market

I recently attended the Gartner Data and Analytics Summits in London and Dallas. The sold-out attendance and level of engagement prove this market is is still red hot. It is also a market that is rapidly evolving, so different perceptions naturally exist. I think that there are 3 “misperceptions” held by many today that I just cannot buy into.