South by Southwest (SXSW) has transcended typical industry events and sits in a league all its own. Since it attracts the most prolific speakers, brands and creative campaigns year after year, audiences expect nothing less than a fully immersive, educational and entertaining experience. On the heels of Cognitive Studio in 2016, IBM is gearing up to deliver another once-in-a-lifetime brand immersion for festival-goers.
What is blockchain technology?
Blockchain is the new kid making waves in diverse industries such as electronics, healthcare, finance and government. As a shared, immutable ledger for recording the history of transactions, blockchain is helping to foster a new generation of transactional applications that establish transparency and accountability. Viewed as both an opportunity and a threat, blockchain technology is definitely something to be aware of in the coming year as implementations are put into production.
How do I experience blockchain at SXSW?
From March 10 – 14, IBM at SXSW will be showing how blockchain can make certain aspects of your life better. You’ll even be able to pick up the tools and develop your own world-changing ideas. Just drop by Brazos Hall, 204 East 4th Street in Austin, Texas from 10 AM to 5 PM during the event to learn about everything IBM is accomplishing. You’ll see firsthand how IBM is applying cognitive technology to enrich daily life, making the world healthier, more secure, more personal, more creative and more engaging.
Stick around Austin for one more day and you’ll be able to join the SXSW Hackathon from March 14 – 15. IBM Blockchain experts will be providing support for the hackathon teams as they write some of the first applications to run on The Linux Foundation’s Hyperledger Fabric, an open source blockchain technology platform set to move to production this month. Check out Sloane Brakeville’s blog post to learn more.
For a preview of SXSW and to get insights about blockchain direct from the experts, join the Google Hangout on March 9 from 12:15 PM – 1:00 PM EST which will be hosted here. Check back and stay tuned to our social channels for a direct link. Attendees include:
Sloane Brakeville, IBM
Jesse Chenard, CEO, MonetaGo
Arnaud Le Hors, IBM
These experts will be discussing the opportunities and challenges of blockchain and their experiences with Hyperledger. Learn how vendor services are helping companies create blockchain solutions and what you need to consider when implementing them.
This year at SXSW, IBM won’t just be showing you how cutting-edge technology can solve your everyday problems. IBM experts will be guiding an educational and explorational experience to inspire you to tackle these challenges with your own abilities. Visitors won’t simply be exhibition observers; they’ll be encouraged to actively participate.
Find out more about blockchain here, and get the resources you need to get started developing with it today. Sign up for the blockchain developerWorks newsletter, and don’t forget to join the community to give us your feedback:
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