Accessibility Comes Alive at SXSW 2016

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IBM will once again land upon Austin, Texas for the annual technology extravaganza that is SXSW Interactive (March 11-15, 2016).

This year, IBM has created the IBM Cognitive Studio, an immersive showcase of apps, games, VR cycling, Watson-inspired cocktails, and accessibility. (Map to location).

On Monday, March 14, IBM Accessibility will showcase how cognitive-powered human senses are helping make everyday routines, interactions, and decisions easier and more intuitive for people with disabilities and the world’s growing aging population. We will also be hosting two sessions (see below) during the conference. SXSW 2016 Logo: SXSW Music, Film, Interactive, Austin, TX, March 11-20, 2016

We invite you to discover how the cognitive era will help supplement and enhance the human experience in order to ensure everyone has better information for school, work, and life.

IBM Accessibility will be featuring current and in the labs technology and explain how accessibility can be easily injected into web and mobile apps – beginning with design to DevOps to deployment – in order to deliver more usability, improve the overall experience, and increase engagement across all channels.

Join us in the IBM Cognitive Studio and experience:

  • Inclusive design – Understand how IBM Design Thinking helps designers develop empathy for every user in order to create more accessible solutions. You will also help us build an empathy map for someone who has physical and cognitive disabilities.
  • Visual impairments – Experience what it’s like to be visually-impaired and use web and mobile apps with assistive technology, such as a screen reader, as well as get a better understanding of the importance of color contrast, flow and focus through a series of games and challenges.
  • Adaptive user experiences – Explore the space using indoor navigation technologies and see how it can predict and learn where you will roam. Also, see how your location can trigger sensors in the room to cause alerts as conditions change.
  • Aging and Ability – Did you know that 10,000 people will turn 65 every day for the next 15 years? We will discuss the biggest worries for our parents and grandparents as they get older, and how new and emerging technology will prolong their independence, help them stay more connected with friends and family, and better manage their everyday decisions.
  • Test Your Senses – Challenge your sense of smell and touch, and play a game of charades to see how well you can communicate with non-verbal cues.

Stop by anytime from 9:00 a.m. – 6:00 p.m. Badges are preferred, but not required.


IBM Accessibility Sessions

Accessible Design Thinking (Saturday, March 12, 3:30-5:30 p.m., JW Marriott – Salon B)

With interactive exercises mixed into short lectures, this workshop will give attendees the knowledge they need to implement accessibility design into their development cycles.

Aging Populations & the Internet of Caring Things (Tuesday, March 15, 11:00 a.m.-12:00 p.m., JW Marriott – Salon FGH)

People are living longer. By 2040 there will be more elderly people than children for the first time in history. This is creating a societal crisis as many countries face the challenge of supporting an aging population. Learn how cognitive computing and accessible technology will help the aging population improve their lives by making more personalized and nuanced decisions about their health and well-being.

Social Media Manager & Webmaster, IBM Accessibility

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