Big Data & Analytics

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Create new business models
in your industry

Embrace innovation. Monetize data and create new revenue streams. Develop more competitive business strategies. See how big data and analytics can help organizations in a variety of industries create new business models.




Uncover valuable insights about clinical factors, lifestyle choices and social determinants to provide a holistic view of the patient and their role in society to better inform the specific types of clinical, social and services engagements that can improve outcomes and reduce costs.


Video: Catalonia Department of Health

Catalonia Department of Health and IBM are building a big data and analytics platform that offers care providers a complete view of multi-chronic-patient data from separate primary health, hospital and social care systems—to predict critical points in patients’ care.




Shift to a new business model that uses telematics to understand how, when and where a vehicle is actually driven—and base pricing and promotions on this valuable insight:


Daimler FleetBoard GmbH uses an IBM analytics-based telematics solution to help optimize vehicle usage and routing, enable remote delivery of functionality to vehicles and lower customers’ insurance premiums 10 percent.




Tap into a brand new source of revenue and surpass the competition by analyzing and monetizing mobile call, search and location data:


Video: Sprint Velocity

Sprint Velocity stores driver preferences, like cabin temperature and global positioning, in the cloud so drivers can bring next-generation technologies from their smartphones to their vehicle compartments to create a more personalized experience.