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Runways Made with Data

Proudly presented by the City of Melbourne, Melbourne Spring Fashion Week (MSFW) is the hallmark consumer fashion event of the season. The week will showcase Australia's leading designers alongside the next wave of emerging design talent and inspirational industry leaders.

In 2014, IBM embarked on partnership with the City of Melbourne as the Official Innovation and Technology Partner for the Melbourne Spring Fashion Week event and delivered an enhanced event experience enabled through data and mobile technology. In 2015, the partnership continues…

The potential of IBM’s technologies goes way beyond the runway. If you’re business is looking for a competitive advantage, applying IBM’s data analytics, cloud computing and mobile capabilities can be an absolute differentiator for your business.

IBM Smarter Consumer Study

The IBM Smarter Consumer Study surveyed 1,813 Australian consumers about their expectations of retailers. See what consumers are specifically looking for from Australian retailers.

Macy’s is dressing each customer with data

Watch the video : shopping made with data

In the world of retail, Macy’s is one of the very few brands that can credibly be called an icon. When Macy’s wanted its online store,, to offer a more personalised shopping experience, they worked with IBM to establish the foundation for a more engaging and data-driven website.

The result, called My Macy’s, is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations. With IBM Big Data & Analytics, customer preferences can be combined with their recent purchase histories to create personalised recommendations and promotions.

What’s the world making today?

We live on a Smarter Planet, where data, mobile, social and cloud are transforming industries and allowing us to create value in new ways.

The evidence is abundant and everywhere.

Engage with our experts

  • Ian Wong

    Ian Wong

    IBM Interactive Experience

  • Kurt Solarte

    Kurt Solarte

    IBM Interactive Experience

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