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Market support

Overview

Governmental Programs’ WW Market Support team assists IBM's Sales and Brand teams pursue growth revenue opportunities by providing strategic public policy insight and government relations advocacy support. Specifically, we focus on increasing IBM’s relevance to national agendas and providing tailored political insight into business unit execution.

Through the network of Governmental Programs professionals located in 33 countries, we currently support more than 100 opportunities primarily in public sector and/or regulated industries. Following IBM's Growth Agenda, the WW Market Support team coordinates Governmental Programs support for specific Growth Market Unit programs, including the Global Enablement Teams initiative (GET) and the Geo-Expansion strategy.

WW Market Support has also developed a specific public policy/government relations practice in support of IBM’s Global Delivery Centers, as well as in collaborating with the Multilateral Institutions to develop a deeper understanding of their activities and programs that could be relevant to IBM's Smarter Planet agenda.