Big Data & Analytics

Turn data and analytics into competitive advantage

Three things you must get right...
to transform your business, using big data and analytics:


1. Build a culture that infuses analytics everywhere. Empower all employees to make data-based decisions, instead of relying on instinct and past experience.


2. Be proactive about privacy, security and governance. Ensure that the data being analysed is safe, secure and accurate.


3. Invest in a big data and analytics platform that is tuned to the task of handling all types of data and analytics, regardless of form or function.

IBM. Share and share alike. Easy file sharing for business  on a trusted cloud platform. IBM Navigator. Try it for free (US)
Analytics: The speed advantage. Read the new 2014 analytics study that reveals velocity as the new value driver for big data
Discover insights uncovered in IBM's Global CFO Study. Watch the free webinar here now.

Acquire, grow and retain customers

80% of CEOs believe they deliver a superior customer experience but only 8% of their customers agree

Who are your best customers and how can you keep them satisfied?
Where can you find more customers like them?

Big data holds the insights into who your customers are and what motivates them. Analysing big data can help you discover ways to improve customer interactions, add value and build relationships that last.

Optimise operations and reduce fraud

Machine-generated data will increase to 42% of all data by 2020 up from 11% in 2005

Transform financial processes

88% of CFOs say their companies are counting on Finance's advice in selecting key performance indicators

Manage risk

Strategic risks cause 68% of severe market capitalisation declines

Create new business models

Outperformers are bolder innovators and they are more likely than underperformers to innovate with partners

Improve IT economics

It is estimated that by 2020, there could be four times more digital data than all the grains of sand on Earth