When it launched Alda Ai, CWPW became the UK’s first wealth management firm to offer an AI-powered digital assistant. Following the launch of the service in October 2020, the wealth management firm received industry accolades, including qualifying as a finalist for “Most Innovative Wealth Management Model” in the Wealth Management Technology category from the WealthBriefing European Awards. That’s the kind of name recognition and reputation boost a wealth management firm critically needs, especially when in-person engagement is limited.
INATIGO trained the IBM watsonx Assistant-powered Alda Ai to provide conversational responses that keep users engaged. Alda Ai responds to questions just as a human concierge might. When it doesn’t fully understand a question, it asks, “did you mean?” and provides alternative topics. After responding to an inquiry, the digital assistant asks whether it correctly answered the user’s question. The firm reported that up to 95% of website visitors say their questions were answered correctly.
“A lot of people think that this is a live chat and that they are speaking to a live person,” says Ashlea.
Alda Ai provided an around-the-clock digital customer service experience specific to CWPW’s products and services. The fact that the assistant understood the very specialized terminology of the wealth management industry set CWPW apart from competitors that might offer simple chatbots. The IBM Cloud-based digital assistant also provided a financial advantage to CWPW as it provided service without heavy investment in a 24-hour “live chat” or call center staff. When users wanted one-on-one human interaction, they could easily set up appointments with the firm’s wealth managers through the website.
Because of the COVID-19 pandemic, Alda Ai was initially created to provide general information to prospective and new clients. According to Ashlea: “Financial firms needed to offer some sort of concierge-like way to digitally engage. So we heavily pivoted Alda for new clients — to attract them in, nurture them and then give them the information quickly and easily so that they could then convert into a lead for the firm.”
Alda Ai thus helped CWPW generate business even when the firm wasn’t open. From October 2020 to June of 2021, an average of 39% of Alda Ai inquiries translated into leads. Alda Ai also offered a link to its on-demand webinars. During this period, 47% of inquiries resulted in webinar bookings.
As a result of CWPW’s success—and prompted by numerous inquiries and interest from private equity firms and wealth management firms—Ashlea and Elemi decided to change their focus and launch Consult Venture Partners. Thus, in 2022, CWPW became Consult Venture Partners.
Consult Venture Partners’ mission is to provide world-class and award-winning expertise to some of the world’s leading businesses and institutions to help them stay ahead of the curve. The company powers its customer service with Alda Ai acting as a digital concierge, which enables the young firm to quickly and affordably drive customer engagement.
Consult Venture Partners also plans to support its clients with other INATIGO offerings. INATIGO continues to improve and enhance Alda Ai and its other AI-powered solutions, including solutions designed to increase financial literacy. Toward this end, INATIGO offers EcoTaylor, the world’s first AI-powered voice assistant that helps people tackle climate issues; Finley AI, the world’s first AI voice-powered financial well-being assistant; and Monay, a financial literacy AI assistant.
“Using this type of conversational AI can help firms showcase how they are digitally engaging and future-proofing their companies and businesses with this forward-thinking technology,” concludes Ashlea.