The State of Salesforce – Make your own business case

Share this post:

The IBM Institute for Business Value has recently published the “The State of Salesforce” report for 2020-2021. It’s IBM’s annual report on how best performing companies leverage Salesforce to achieve greater business results.

In this special COVID-19 edition, the report outlines and examines how pest performers have evolved and/or changed as a response to the pandemic. For instance, it is explored how businesses are responding to the uncertainty that has arisen and the disruption that has taken place in their segments. But also, how businesses are realigning their priorities and investments in order to adapt to thrive now and in the future.

The best companies meet increasingly complex employee and customer needs with investments in AI, specific industry innovation, workforce recovery solutions, risk managements systems and end-to-end Salesforce integration.

DID YOU READ: How can cloud and AI work together?

The report finds that there is emerging is a divide in the market. Some organizations further along their Salesforce journey at the start of the year will continue to pull ahead and build advantages for their business to move forward in the competitive landscape. Other organizations, those slower to adapt and invest in their digital reinventions, continue to lag behind.

To learn more and understand how your business can take the right steps for the future and make the right business case for success, I strongly encourage you to read the full report:

Download the report: The State of Salesforce

You can also find more information on IBM’s vast portfolio of consulting capabilities, services and solutions here. There is almost no limits.

Would you like to start a dialogue on how we at IBM can help you along with your unique digital transformation using Salesforce, then please do not hesitate to contact me at I look forward to hearing from you.

Associate Partner & Salesforce Practice Leader, Nordics, IBM iX

More stories

10 Questions regarding SDG to the company’s management and board

We have all together manged to create the most serious sustainability deficit and our greatest challenge is the ecological debt – a dept which we are running up by overusing and depleting our natural resources and thereby threatening our ability to meet the needs of future generations.  Worldwide, the strains on key resources, from fresh […]

Continue reading

New server platform with plenty of power under the hood – and future-proof security

The shutdown of companies and nations during the pandemic has opened many people’s eyes to how vulnerable a modern organization can be. Not only when fundamental assumptions change, but also when habits change in the wake of a crisis. There is little doubt, for example, that working from home and a widespread use of online […]

Continue reading

The convergence of operational and analytical data

As expected in the first quarter of the year, there are many “top trends for 2021”. This year, I am reading these with a greater focus than before looking for clues of what may happen post this pandemic.Although I have seen some interesting predictions, like Hyper / Full automation using for example neuromorphic computing, emulating […]

Continue reading