In today’s digital age, virtual events have become more popular than ever.

That is why set out to transform the way organizations plan, run and evaluate in-person, virtual and hybrid events of any scale. makes it effortless and efficient to manage all aspects of a successful event—from pre-event communication and invitation to on-site check-in and attendee guidance to post-event evaluation.

Going serverless to manage infrastructure more efficiently

However, as the company grew and their customer base expanded, they realized that they needed to find a more efficient way to manage their infrastructure and keep up with the increasing demands of their clients. That’s when turned to IBM Cloud Code Engine to go serverless and streamline their operations.

As part of their cloud journey, started adopting their own Kubernetes cluster. While this solution worked well initially, they soon realized that they needed to shift to a more serverless architecture to have their costs correlate with actual customer usage. With the goal of scaling reliably and only paying for what they actually use, they decided to deploy steady-state workloads on IBM Cloud Kubernetes Service on virtual private cloud, while scaling workloads on Code Engine.

Why went with IBM Cloud Code Engine

IBM Cloud Code Engine is a fully managed serverless platform that allows developers to build and deploy containerized applications quickly and easily. With Code Engine, developers can focus on writing code and delivering new features and functions to their customers, instead of worrying about infrastructure. By moving to Code Engine, was able to increase its development velocity and time-to-market for business value, shipping faster and keeping up with the increasing demands of its clients.

In addition to the benefits of serverless computing, also benefited from the high degree of automation that Code Engine provided. By using IBM Cloud DevOps toolchains and deploying via Terraform templates, was able to save on IT Operations costs and minimize user errors.

The integrated observability platform for monitoring and logging further enhanced the platform’s functionality, ensuring that everything ran smoothly and efficiently. was also able to augment its Code Engine deployment with other IBM Cloud services to store and distribute data, such as Cloud Object Store, Postgres, and Event Streams. All of these services are managed platforms, which means that can focus on its core business and leave the management of infrastructure to IBM Cloud.’s journey to serverless computing with IBM Cloud Code Engine has allowed them to scale reliably and pay only for what they use, while increasing their development velocity and time-to-market for business value. With the added benefits of automation and observability, is now better positioned than ever to meet the demands of its clients and continue to grow and innovate in the virtual event space.

According to Sven Frauen, CIO & Co-Founder of, “IBM Code Engine empowers us at to handle peak demands (for example, for our email infrastructure with campaigns for large events). The auto-scaling capabilities allow us to focus on delivering value without having to worry about infrastructure management.”

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Learn more about IBM Cloud Code Engine and (and their innovative virtual event platform).


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