What is predictive analytics?

Predictive analytics brings together advanced analytics capabilities spanning ad-hoc statistical analysis, predictive modeling, data mining, text analytics, entity analytics, optimization, real-time scoring and machine learning. These tools help organizations discover patterns and trends in structured and unstructured data so they can go beyond knowing what has happened to anticipating what is likely to happen next. Business, government, healthcare, academic and non-profit organizations can use predictive insights to find new opportunities, reduce risks and increase revenue.

IBM makes predictive analytics capabilities accessible to everyone who needs them. Business users, data scientists and developers alike can choose from a portfolio of powerful, scalable software they can use along with leading open source and big data technologies for virtually limitless analytical possibilities.

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Deploy insights into business processes

Build and deploy predictive models directly into your business processes.

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Hands-on predictive analytics

Easy to use, powerful tools of all phases of analytical projects.

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Full breadth of analytics techniques

Use multi-faceted predictive analytics capabilities in a single solution.

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Embrace and extend open-source

Amplify the power of your analytics without losing control with R, Python and more.

How to use IBM Predictive Analytics

Bring new insights to your business with predictive analytics

You’ve heard a lot about predictive analytics and the amazing results it can deliver, but what is it really? People often have varying perceptions, and many of these perceptions are inaccurate. Watch this short video to dispel some common misconceptions about predictive analytics, and learn how this powerful technology can have a major impact on your organization.

Discover how to apply the power of predictive analytics to solve challenges in academic, healthcare, government, market research and professional services organizations.

How to use IBM Predictive Analytics

Predictive analytics resources


Predictive Analytics in Customer Experience: The secret to great customer relationships

Read new insights from Aberdeen Research on how your organization can use predictive analytics to anticipate customer churn and cultivate loyalty while capturing greater wallet share.


Ventana Research: Next-Generation Predictive Analytics

Learn about the best practices, needs and potential benefits of predictive analytics.


IBM SPSS and Apache Spark: Coding optional, possibilities endless

This video describes how data scientists, analysts and business users can save time and speed analytics ROI using a combination of SPSS and Spark to uncover and act on insights in big data.

Client success stories


XO Communications

Take control of customer satisfaction by using predictive analytics to embed a deeper understanding of customers into operations.

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AMC Networks

Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

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Roskilde Festival

Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics.

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Contact an IBM predictive analytics expert to learn more