Learn how Cognos Analytics
can help you make better business
decisions, faster.
Meet Amber
She’s the co-founder of Beanie, a coffee shop with three locations in New York.
The business is doing well,
but she’d like to identify the factors that contribute to Beanie’s success and, ultimately, make data-informed decisions.
She is drowning in spreadsheets.
Connect and combine your data effortessly
Amber signs into Cognos Analytics and uploads her point of sale, inventory and staffing data.
Cognos Analytics verifies her data and helps join the various spreadsheets into a single, manageable data module.
Any data
Connect to wide variety of different data sources or upload spreadsheets.Connected insights
Your data is more powerful when it is connected. Cognos Analytics will help you auto-join multiple sources into a single trusted data module. The bigger the module, the deeper the insights.Visualize your business performance, beautifully
Amber creates a Dashboard to track Beanie’s sales and operational performance over time.
She drags and drops data onto the Canvas and Cognos Analytics auto-generates relevant visualizations.
Find meaning in your data
Understand your data with compelling, informative and interactive visualizations.Beautiful. Simply.
Cognos Analytics Dashboards are beautiful. Take advantage of an extensive selection of visualizations, including embedded geospatial mapping and advanced analytics.Amber asks the AI Assistant to "Compare product sales by category."
Cognos Analytics responds with a map visualization, a bar chart and a few others. She adds the map visualization to her Dashboard.
Communicate in plain language
The AI-Assistant communicates in plain English. Ask questions about your data and receive recommended visualizations, insights and more in a format you can understand.Built for ease of use
The system will automatically recommend the best visualizations based on the data you selected. You can also select your own from the library of different visualizations.These Dashboards are alive
Amber studies her dashboard.
In Sales by Category, she drills down to discover that Brasileiro Espresso is selling poorly.
In Spoilage by Type, she discovers that her Artisanal Scones are sitting on the shelf and spoiling.
Take a deeper look
Investigate your data using Drill Down, Drill Ups and Drill Throughs.Responsive
As you drill down, the whole Dashboard updates to match the slice of data you’re investigating.Cognos Analytics makes teamwork simple
Amber shares her findings with Sandeep using Slack.
Share your work via email or slack
Generate reports in a wide variety of export formats
Keep stakeholders up to date with scheduled delivery
Meet Sandeep
Sandeep is the co-owner of Beanie.
He wears many hats: data analyst, sales
marketing and accounting.
Product performance is top of mind for him,
so he’s looking to understand how various
products sell in various stores.
Find hidden truths
in your data
Sandeep opens Amber’s Dashboard.
He looks at the spoilage issue and launches an Exploration to investigate.
In the details area, he confirms that 65% of their scones spoil.
He drills down to see the type of scones and discovers that the ginger scones have the highest rate of spoilage.
Oh no. The ginger scones are based on his nana’s recipe.
Sandeep sees a green badge on one of the axis. Cognos Analytics has uncovered additional insights.
This is the Key Drivers diagram.
He hovers over the various drivers and then discovers that the 9th Avenue store has the highest rate of spoilage.
Unearth hidden relationships
Use Explore to find connections you didn’t even know to look for.Quick insights
Each visualization in Explore comes with AI-generated insights presented in plain language.They decide to run a new promotion:
They pair up a Brasileiro double shot with a ginger scone and launch it in the store on 9th Avenue.
To track this promotion, Sandeep and Amber set up a dashboard.
The pivot worked
The combo is the top seller at the 9th Avenue store and there is no longer a spoilage problem.
They can’t wait to launch it at other stores.
