What is predictive analytics?

Predictive analytics brings together advanced analytics capabilities spanning ad-hoc statistical analysis, predictive modeling, data mining, text analytics, entity analytics, optimization, real-time scoring, machine learning and more.

IBM puts these capabilities into the hands of business users, data scientists, and developers.

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Deploy insights into business processes

Build and deploy predictive models directly into your business processes.

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Hands-on predictive analytics

Easy to use, powerful tools of all phases of analytical projects.

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Full breadth of analytics techniques

Use multi-faceted predictive analytics capabilities in a single solution.

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Embrace and extend open-source

Amplify the power of your analytics without losing control with R, Python and more.

How to use IBM Predictive Analytics

Bring new insights to your business with predictive analytics

You’ve heard a lot about predictive analytics and the amazing results it can deliver, but what is it really? People often have varying perceptions, and many of these perceptions are inaccurate. Watch this short video to dispel some common misconceptions about predictive analytics, and learn how this powerful technology can have a major impact on your organization.

How to use IBM Predictive Analytics

Predictive analytics resources


Take business intelligence into the future with predictive analytics

An e-book from TDWI explaining why it's important to go beyond traditional reporting with predictive analytics.


Ventana Research: Next-Generation Predictive Analytics

Learn about the best practices, needs and potential benefits of predictive analytics.


IBM SPSS and Apache Spark: Coding optional, possibilities endless

This video describes how data scientists, analysts and business users can save time and speed analytics ROI using a combination of SPSS and Spark to uncover and act on insights in big data.

Client success stories


XO Communications

Take control of customer satisfaction by using predictive analytics to embed a deeper understanding of customers into operations.

Watch video (02:36)

AMC Networks

Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

Read client story

Roskilde Festival

Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics.

Read client story

Contact an IBM predictive analytics expert to learn more