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COVID-19 Action Guide: Beyond the Great Lockdown

Emerging stronger to a different normal

This report supplements the COVID-19 Action Guide we released a few weeks ago. We will continue to update our assessments as conditions evolve. See our current collection of business research on this topic.

All around the globe, the COVID-19 pandemic has taken away lives and jobs, damaged industries and enterprises, and turned the unimaginable into the usual.

All around the globe, the COVID-19 pandemic has taken away lives and jobs, damaged industries and enterprises, and turned the unimaginable into the usual.

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This report supplements the COVID-19 Action Guide we released a few weeks ago. We will continue to update our assessments as conditions evolve. See our current collection of business research on this topic.
A return to normal, whenever it comes, will be a different normal. What we do right now will define the future, and yet making decisions and acting with assurance has never been more challenging.
But even though each day brings more uncertainties, there are definitive actions that can improve our resilience and strength. A framework that outlines a path forward, lending clarity amid the uncertainty, can make the difference between organizations that thrive and those that don’t.
It's time to prepare for a different normal. Focusing on seven business imperatives can help organizations build strategies to address new challenges that come in the wake of COVID-19.
This special report provides such a framework, organized around seven key imperatives that will be useful for any organization’s executive team. These seven areas are:
  • Empower a remote workforce
  • Engage customers virtually
  • Remote access to everything
  • Accelerate agility and efficiency
  • Protect against new cybersecurity risks
  • Reduce operational costs and enhance supply chain continuity
  • Support health providers and government services.
This guide is practical and actionable, offering a set of activities that should be addressed immediately, if they haven't been already. It also suggests longer-term consequences and persistent changes that COVID-19 has brought to industries, companies and individual habits. These changes require actions now to ensure companies adapt to what will be a new, different kind of normal.
There’s much to do and it will seem daunting. The entire executive team will need to be engaged. Our different normal will include new habits—organizational, social and cultural. Each leader will have a role to play in preparing the organization for a successful future. Let’s get to it.
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IBM CMO Michelle Peluso created a practical guide to help marketing leaders navigate COVID-19. It outlines five steps to take and principles to apply while taking them.