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The IBM Institute for Business Value blog provides expert analysis on the latest research and trends at the intersection of business and technology. Our experts have unparalleled knowledge and experience in their various industries and disciplines. Their insights can help boost your business IQ and empower you to make smarter business decisions.

At a time when the hype around emerging technologies such as autonomous cars and augmented reality seems to be sky-high, C-suite executives are keeping their feet firmly on the ground when it comes to investing in a core area: cloud computing.

Despite abundant evidence that gender equality in leadership is good for business, an overwhelming majority of organizations say advancing women into leadership roles is not a formal business priority, according to a new study from the IBM Institute for Business Value (IBV).

Executives say they feel constant pressure to evolve their organizations. Chief human resources officers (CHROs) have one of the most crucial roles in this ongoing thrust toward rapid transformation: they must find, develop and keep the right talent to overcome organizational inertia and keep the company moving forward.

If ever there was a time for Chief Marketing Officers (CMOs) to take center stage, it’s now. According to the new Global C-suite Study from the IBM Institute for Business Value, market factors surpassed technology as the most important external force impacting C-level survey respondents’ businesses. 

The role of the chief information officer (CIO) is getting harder. CIOs must anticipate and build for the future while responding to the pressures of the current business environment. With increasing numbers of organizations putting IT at the center of their strategies.

Despite their youth, Gen Z shoppers are an economic force. Born in 1995 or later, they are projected to be 2.56 billion strong by 2020. They have grown up in a fluid digital world in which the boundaries between their physical and online lives have converged.

Hundreds of potential blockchain use cases are emerging in many industries, leading to large investments in distributed ledgers and smart contract implementations that involve money, health records, property records and supply chain data.

Business cycles are a given. They are driven by the gravitational forces of innovative disruption, regulatory changes and competitive dissonance. The speed of technology innovation has accelerated the speed of business cycle changes.