The art of One Madison Avenue

Barcelona-based photographer and art director Silvia Conde focuses on capturing Earth’s natural beauty through colors, textures and landscapes. After earning a degree in advertising and PR, she studied photography in Berlin and has spent over a decade balancing personal projects with magazine and brand commissions. Recently, she founded An Ode to Mother, exploring motherhood, and became a certified doula. Her work blends artistic expression with themes of nature and motherhood.

Linda Dounia Rebeiz is a Senegalese artist and designer who is inspired by science fiction, speculative design, solarpunk and degrowth. She creates much of her art using generative adversarial networks (GANs), neural-net architectures that allow her to train AI carefully on her own datasets. Linda was named to the 2023 TIMEAI100 list of most influential people in AI, recognized for her work on speculative archiving–building AI models that help us remember what we have lost.

Flore Perdue, Herbarium Annex, GNS015–GNS078, 2024
In her multipiece Once Upon A Garden project, Senegalese artist Linda Dounia envisions a world where florae are extinct and society must engage in speculative archiving, leaning on AI models and textual descriptions to help remember what is lost. These resurrected flower gardens entice the viewer to reflect on the interplay between memory and intuition in both the analog and digital.

Balazs Gardi is a Hungarian-American photographer based in California. He creates long-form immersive photographic projects that explore the tension between people and their environment. His approach highlights the grotesque conflict and surprising beauty that human activity often produces. He spent over a decade capturing the landscape of the war in Afghanistan and is the recipient of the Bayeux Calvados Award for War Correspondents and other accolades.

Rickshaw Stop, New Dehli, 2023
The image of yellow taxis in New Delhi captures the dynamic movement and flow of people, like the bustling activity in cities around the world. These taxis facilitate daily commutes and also symbolize the interconnectedness of urban centers globally. Like the iconic yellow cabs of NYC, New Delhi’s taxis represent the vibrant pulse of city life, highlighting the shared rhythms of urban existence across continents.

Artichoke Leaf, Salinas Valley, 2023
This image was created by Gardi when he was on assignment shooting the IBM Working World campaign.

Marcelo Gomes is a Brazilian artist and photographer based in Paris. His view of the everyday has been described as “casual, dreamy, and almost always, between.” Gomes has created work for brands such as Chanel, Comme des Garçons Parfums, Lemaire, Byredo, Tiffany & Co., Études, Apple, Stussy, Arc’Teryx Veilance, Auralee, Jacquemus, Salomon AD, Editions de Parfums Frederic Malle, and many others.

Movement and Tone In Airy Conditions 1, 2, and 3, 2024
Movement and Tone In Airy Conditions 1, 2, and 3 seamlessly fuses two disparate concepts, Italian wall frescoes and the interconnected cells of data systems, to synthesize a new, textured reality of shape without distinction. Now a resident of Paris, Brazilian photographer Marcelo Gomes captured each image with 35mm color slide film to create this hazy, vibrant aesthetic.

Ira Grünberger is an interdisciplinary artist with a strong background in photography. Currently based in The Netherlands, they work across the mediums of photography and installation to explore the interconnectedness and temporality of human and non–human, and how their memory transcends and materializes in space.

micro multitudes, 2023
“Passing by, tiny events catch my eye, revealing a vibrancy in details that are difficult for us humans to comprehend. Often we say: the world is bigger than us. But most of the time, I feel too big to make memories in other places than in my own body.

So I turn to a world built of light, in which the small and the big things glance at each other.” — Ira Grünberger

Brooklyn-based photographer Gabriela Herman specializes in lifestyle, travel, food and portrait photography. Her clients include Conde Nast Traveler, Martha Stewart Living, Travel & Leisure and Google, while pursuing personal projects featured in Wired, The Atlantic, and Esquire. Herman regularly exhibits in the US and abroad and has been recognized as a Critical Mass Top 50 finalist and a Top Emerging Photographer by the Magenta Foundation.

Wahiba Sands, 2016
This image by Herman of sand patterns created by wind reminds us of the scale, randomness and order of natural processes.

Leander Herzog is a visual and generative artist based in Switzerland. Using code as a medium, Herzog develops real-time animations and web-based art that delve into the complexities of digital ownership. Herzog’s work has been exhibited in numerous public institutions and galleries, and he often collaborates with artists like Kim Asendorf, Addie Wagenknecht or Milian Mori, including on projects commissioned by the Whitney Museum (New York) and HEK (Basel).

IBM OMA, 2024
Steeped in the creation of digital products for the tech and design industries, Swiss artist Leander Herzog has been crafting visual compositions using code since 2008. In IBM OMA, Herzog distills a 360-degree view of New York City onto a generative landscape, employing sharp angles and radiant hues to soften the lines between art and algorithm, between ambiguity and geometry.

Myoung Ho Lee is an award-winning South Korean photographer who explores the ideas of scale and perception with his tree studies. His works have been exhibited by prestigious museums and institutions around the world, including the J. Paul Getty Museum, National Gallery of Victoria, National Library of France and Seoul Museum of Art. Born and educated in South Korea, Myoung Ho Lee earned his B.F.A, M.F.A and Ph.D. from Chung-Ang University in Seoul, Korea. He is a professor in the Photography Department at Kyung-Il University in Daegu, Korea.

Tree…#14_1, 2022
Meticulous in his approach, Korean artist Myoung Ho Lee constructs temporary, open-air photography studios where he captures portraits of trees, probing the boundaries of nature and its portrayal. In Tree…#14_1, the subject, backed by a canvas, becomes liberated from the surrounding landscape, obscuring its relative scale while highlighting details that would be lost in a more traditional photograph.

Tree…#7, 2014
In his work Tree…#7, Korean artist Myoung Ho Lee spotlights the natural within an artificial frame, creating studio-like portraits within traditional landscapes. By placing temporary, physical canvases behind these trees, isolating them from their surroundings, he invites the viewer to reflect on where and how nature and representation intersect.

Zurich-based artist and musician Tom Huber graduated from the Gerrit Rietveld Academie in Amsterdam in 2002. He creates his own art and music while working on international photography and music composition commissions. Huber’s work explores absurdities within seemingly real worlds, transforming everyday objects and moments into mysteriously seductive experiences.

Strange Sunny Days, 2016
This work by Huber leads us into a seemingly real world full of absurdities. Banal, everyday objects and moments lose their uniqueness and become mysteriously seductive.

Sunjin Kim, born in South Korea and educated in the US, is an illustrator, multidisciplinary designer and director. Her techniques and experiences range from creating illustration systems to shaping comprehensive brand languages and developing design system components. With the guidance of esteemed mentors such as Armin Hofmann, Paul Rand, Wolfgang Weingart, and Pierre Mendell, Sunjin’s journey in the creative realm has been enriched with valuable insights.

Untitled, 2024
Kim imbues graphic symbols with meaning to reflect IBM’s brand attributes and ethos along with references to New York City. The symbols are interspersed with color blocking to facilitate a smooth transition and create a gradual movement throughout the piece to emphasize the symbolism.

Fred Lahache is a Paris-based photographer whose work spans observations, landscapes and portraits, exploring themes of identity and the senses. Through a mix of staged and spontaneous scenes, his colorful, often cropped images evoke emotional depth. A self-taught artist, Lahache has exhibited at Galerie Madé, Galerie Honoré-Visconti and Los Patos in Paris. His contributions include M Le Monde, Marie Claire, Monocle, Record Magazine, Glamour and others.

Écorce, Turquie, 2013
This image from Lahache’s personal series, Mediterraneo, showcases nature’s artistry as shown in the tree bark textures that have been shaped by growth. The pattern reveals universal principles of order and chaos, connecting micro and macro views of natural processes.

Zach Lieberman is an artist and educator based in New York City. He creates artwork with code and focuses on building experimental drawing and animation tools. Lieberman makes interactive environments that invite participants to become performers, while also considering how computation can be used as a medium for poetry. Zach and friends created the School for Poetic Computation as a low-cost, alternative school to explore how electricity, code and theory can be used to make poetry.

Color Bands, 2024
Evoking the picturesque sunrises and sunsets common to the city, local New York artist and educator Zach Lieberman parses out the light and color of these twilight hours into a gridded aurora for his Color Bands series. These portrayals—common to Lieberman’s pioneering work—were generated using C++ code, casting out an arithmetical net to capture an almost-pixelated view of the transcendent.

Award-winning Los Angeles-based photographer Spencer Lowell blurs the line between art and science. He’s traveled extensively for his assignments, from Norway’s Global Seed Vault to the Fukushima Daiichi nuclear plant and even Mark Zuckerberg’s office. Commissioned by some of the world’s leading publications, his scientific and industrial images and portraits of science and business leaders have appeared on the covers of the New York Times Magazine, Time, Fortune, Popular Science and many others. Spencer studied at the Art Center College of Design in Pasadena, California.

Rosetta Disk, 2015
This series of images explores forms of data storage through distinct photographs. The Rosetta Disk, micro-etched with 13,000 pages of text in over 1,500 languages, symbolizes the preservation of human communication. Together, the images emphasize the truth that the digital world is an extension of the natural world, illustrating that data is omnipresent.

Greenland Summit Ice Core, 2017
An ice core from Greenland represents centuries of environmental data preserved in ancient air bubbles. Together, the images emphasize the truth that the digital world is an extension of the natural world, illustrating that data is omnipresent.

Data Flow, 2018
This image of a bundle of vibrant data cables at the NASA Jet Propulsion Lab in Pasadena, California, showcases the complexity and interconnectedness of modern data systems. Together, the images emphasize the truth that the digital world is an extension of the natural world, illustrating that data is omnipresent.

Silicon, 2024
A piece of raw silicon links analog storage methods to the digital realm. Together, the images emphasize the truth that the digital world is an extension of the natural world, illustrating that data is omnipresent.

Japanese-American photographer and writer Will Matsuda is based in Portland, Oregon, where he was born and raised. In his photography and writing, Matsuda focuses on his culture, family and the environment. His work has been featured in publications such as The New York Times, NPR, Aperture and The FADER. He’s also worked as a photo editor and researcher and contributed social media content for Aperture and National Geographic.

Nch’i-Wana Sunset, 2023
This image by Matsuda focuses on intuitive and playful interactions with landscapes of the Pacific Northwest, which he has called home for most of his life. The sunset mirrors the vastness of the universe and reminds us of our place. The blend of colors across the sky represents the serene transition from day to night reflecting the continuous cycles that govern our lives.

Caldera, 2023
This image by Matsuda focuses on intuitive and playful interactions with the landscapes of the Pacific Northwest, which he has called home for most of his life. It’s in these natural spaces that he finds endless inspiration and guidance.

American photographer Ryan Molnar is based in Berlin and Los Angeles. His work explores the space between documentary and fantasy, questioning what it means to exist today. He produces work for books, exhibitions, as well as commissioned documentary and fashion projects using analog processes.

Death Valley Reprieve, 2020
The work was made during a road trip to Death Valley, California at the start of the pandemic. During that time, Molnar found solace and comfort by connecting with nature and being in the desert when the world was temporarily shut down.

Christopher Payne specializes in architectural and industrial photography. Trained as an architect, he’s fascinated by design, assembly and the built form. He has authored several books, including Asylum: Inside the Closed World of State Mental Hospitals, and Made In America, a celebration of American manufacturing, craftsmanship, and technology. His work is in publications around the world, with frequent special presentations by The New York Times Magazine.

Triple Drama, 2019
Christopher Payne has photographed America’s factories for over a decade. His detailed images celebrate the human skill and mechanical precision that transform raw materials into useful objects. This picture of a continuous web of paper running through a printing press at high speed was made at The New York Times Printing Plant, where he finds unexpected beauty in the production of this everyday object.

American photographer Thomas Prior captures cinematic, narrative-rich moments through careful observation and timing. His portraiture features contemplative faces, and his work spans diverse locations, from Rwanda to Antarctica to his native America, finding poetry in the landscapes and people he encounters. Born in Los Angeles in 1979, Prior is based in New York; his clients include NASA, The New Yorker, TIME Magazine, and The New York Times.

US Open Court, Queens, 2015
The ball prints on the court at the USTA Billie Jean King National Tennis Center, in Queens, New York, site of the US Open, showcase dynamic data, capturing the movement and impact of play. The work serves as a visual record of human activity.

Ink at Printing Press, Long Island, 2021
One first notices the striking blue color, and on closer inspection sees the swirling blue ink from a printing press on Long Island. The image captures the mesmerizing beauty and depth of color that is essential in the world of print. By transforming raw ink into printed words and images, this process underscores the intricate connection between technology and the tangible transmission of data.

Untitled, 2024
Broadening the microscopic into the magnificent, American photographer Thomas Prior explores the hidden artistry of modern semiconductor chips. For this work, Prior employs macro still life photography alongside digital zooming to form collages of intricate chip details invisible to human perception. This construction transforms the recognizable into the unfamiliar, exchanging the insight of detail for an abstraction of color.

Qubibi is the digital art label of artist Kazumasa Teshigawara. Born in 1977, Teshigawara lives and works in Tokyo. A self-taught artist, he specializes in digital art, employing programming to create generative art, interactive installations and live audiovisual performances.

mimizu wzc22Y7mf124Ms, 2010-2014
Qubibi finds a delicate balance in art and programming—generative art is about observing and refining outcomes not total destruction. MIMIZU, meaning earthworm, builds on work that has evolved over years. It generates thousands of images, requiring constant adjustments, machine management and careful curation to select the most suitable results. The process reflects a blend of creative experimentation and technical precision; Qubibi is both creator and caretaker.

Boston native and psychology graduate from Syracuse University, Zack Seckler discovered his passion for photography while traveling in India. He blends conceptual photography and comedic flair, influenced by The New Yorker, SNL and George Carlin. Known for his whimsical, refined images, Zack thrives in both pre- and post-production. He has worked on campaigns for Amazon, Coors, Google and others. Zack’s playful approach to life fuels his creative process.

Okavango River, 2010
This image is from a series of aerial photographs focusing on the ecosystem of the Kalahari basin in south central Africa. The body of work offers a different and almost magical view of the much photographed and iconic landscape. In order to capture the breathtaking images, Seckler enlisted the services of an expert pilot who flew a small, ultra-lightweight aircraft at low altitudes under 500 feet.

Photographer Jared Soares explores community and identity through portraiture and longform essays, often focusing on sports and contemporary culture. His fine art prints and books are in major institutions, including the Metropolitan Museum of Art and the Cleveland Museum of Art. Soares’ work was recognized by the Taylor Wessing Portrait Prize, and he contributed to The Marshall Project’s Pulitzer Prize-winning 2020 investigation on K-9 police units.

Audio Visual Conservation, 2015
This image of audio-video material was taken by Soares during a visit to The Library of Congress, Packard Campus for Audio Visual Conservation in Virginia. The facility holds more than 160,000 reels of combustible cinematic treasure and original camera negatives from major motion picture studios.