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Design is simply
the means.
Business outcomes
are the goal.

In a world where every challenge is complex and unique, good design values unity over uniformity. Explore some of the different outcomes we’ve delivered for our clients and users.

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America by Design

America by Design producer Mike Chapman speaking with IBM Z Design Director Shani Sandy

IBM Design featured on TV series America by Design


AI Design

Image ai

Everyone can play a role in how their team innovates with AI


Think

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Business leaders, visionaries, and innovators unite


Quantum

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Gallery: Quantum computing

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Inside the world’s first quantum computer

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Teaching quantum computing through a mobile game


Security

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Gallery: IBM Security

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Using data visualization to spot cyber threats

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Video: Building a security operations center on wheels


Plex

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Gallery: Plex typeface

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2018 Typeface design competition: Plex wins Judges’ Choice

Image 10

The business case for an open source font

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Last updated April 14, 2025
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