Design Services

To make an impact on the world, businesses must lead through perpetual change.

This requires a new kind of business partner with the ambition and imagination to drive world-changing progress.


By combining design thinking with practices like agile and DevOps, we help clients design for the future while simultaneously evolving their existing businesses. Our work focuses on three foundational areas of client success.

Reinvent your enterprise.

The rapidly changing business landscape requires new focus, new expertise, and new methods. IBM iX applies strategies to analyze, identify, and recommend new business opportunities to help companies future-proof themselves and evolve how they work.

– Future-proof your brand
– Evolve how you work
– Mobilize your workforce

Transform your experiences.

The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere. IBM iX uses AI and human intuition to discover actionable insights that lead to innovative, on-brand experiences that drive measurable outcomes at scale.

– Discover human insights
– Design for outcomes
– Innovate to meet expectations

Maximize your impact.

Your business may be up and running, but it could always run better. From attracting and retaining customers to driving commerce and managing operations, IBM iX uses advanced design methodologies to unlock the potential of technologies from Adobe, Apple, IBM, Salesforce, SAP and many more.

– Attract and retain your customers
– Drive commerce
– Manage operations

Keep exploring
our approach

Design Philosophy artwork
Design philosophy

Our beliefs drive everything we do. Design is about moving people forward, both emotionally and functionally.

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Design thinking artwork
Design thinking

Get familiar with how to apply the framework that drives how we think and work every day.

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