Overview
IBM events and experiences are an invitation for our clients and partners to engage with our brand and our people. Our premier Think® and tiered events are designed to stimulate, connect and inspire innovation. A rigorous event design approach ensures consistency and flexibility across a unified narrative that spans our comprehensive product and service portfolio.
Foundation
IBM Brand Center and IBM Design Language are the foundation of our event design and provide invaluable standards and guidelines for anyone creating events on behalf of IBM. Our core principles, design philosophy and elements, such as typography and color palette, are found on the Design Language site, while the Brand Center hosts all corporate brand guidance, templates, and imagery, as well as resources for brand expressions across strategic products and initiatives.
Content
The IBM Content Experience Hub gives event marketers access to ready-to-use resources as they curate content for their events. The resources range from presentations to videos and more. Marketers can also find blueprints from previous events, client experiences and industry kits containing guidance on tactics, marketing education and client engagements.
Design
Event booths and graphics are designed to be scalable and repeatable. The modular booth designs feature configurations to provide the needed flexibility and precision to streamline the path to the finished product. For alternate options to the booths, there are two key resources for non-designers and designers to address the most common event signage applications. The Asset Creator for Events is self-service and delivers brand-approved assets, and the event asset kit includes the same templates to create additional brand and marketing-aligned creative.