Copy placement
Copy placement plays a key role in drawing attention to our booths. Our messaging should be bold, simple and clear. Each booth architecture incorporates several prominent locations for copy to ensure optimal visibility and consistency across all experiences.
Locations
Most content will appear on digital screens. However, some booths include a tower and wing walls, which provide additional opportunities to place messaging. These examples include a center tower with a wing wall on each side. Messaging can be placed on the back of the tower, while each wing wall has two areas for messaging in the top corners on the front and back.
Specifications
All messaging copy should be typeset in IBM Plex® Light and standard sizes. The size and placement of the IBM 8-bar logo on the front of the tower is fixed and may be fabricated using different materials and processes.
