Graphics
Powerful graphics attract attention. We have resources to help you create impactful signage graphics for IBM events that do not use one of the booth models. Template compositions rely on hierarchy and proportions to create simple and harmonious combinations of typography and imagery.
Templates and assets
All our event graphic resources are built on the same templates to ensure consistency. Non-designers can create basic signage from a select number of common formats, headlines and artwork using the Asset Creator for Events (ACE) software. Designers can create bespoke pieces that align with marketing and brand strategies using the event asset kit.
Automated assets
The Asset Creator for Events allows marketers to easily create impactful brand-approved event collateral without design expertise or software. Print-ready PDFs with production specifications are automatically generated and can be shared directly with agency partners or local print shops for fabrication. ACE is a great supplement for Tier 2 and Tier 3 events that may have limited creative resources available.
Event asset kit
For creatives and agency partners familiar with designing for IBM, we’ve developed templates for the most common event signage applications. The templates feature standard font sizes, logo placements and designated areas for artwork to build on-brand signage quickly and are designed to complement one another in our event experiences. Note that templates should only be used with approved headlines. All brand systems and supporting guidance can be accessed through the IBM Brand Center.
Best practices
Lead with IBM
Feature a product or sub-brand at an event but be sure IBM is the first impression. Use the building blocks of our design language to create cohesiveness in expressing the singular IBM brand.
Show, don’t tell
Engage attendees with activations and demos for memorable, hands-on experiences with our products and offerings.
Keep it simple
Present with clarity and honesty to explain simply how IBM’s solutions can solve complex problems.
Be bold
Make a lasting impression by evoking courage and innovation with a brave, singular gesture, not several small ones.
Create hierarchy
Focus on impactful headlines that attract attendees from across the exhibit floor. Reserve deeper dives for intimate one-on-one conversations.
Examples
Dos and don’ts
The following are examples of what you should keep in mind when designing an impactful exhibit booth.
Always lead with IBM.
Don’t lead with a product or sub-brand.
Check IBM Brand Center for the latest experience guides.
Don’t use retired assets.
Exercise restraint with messaging to ensure headlines pop forward.
Don’t overwhelm booths with graphics or messaging.
Approach lightboxes holistically for maximum impact.
Don’t overload lightboxes with messaging.
Use simple graphics so the messaging and architecture pop forward.
Avoid busy illustrations that camouflage architecture.