Ultra short time to market with AI? It is possible!

Time to market is a distinctive success factor in the digital age. This certainly applies to the development of new or improved products and services, and creating an optimal relationship with the customer. An intelligent handling of data can help. This does not have to take weeks or months anymore. The role of data scientists […]

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One digital twin counts for the pair

Twins have no trouble understanding one another. A single glance, a gesture or a single word is generally sufficient. Pain, feelings and thoughts are immediately shared in real time. It is no accident that a twin is a single entity. We see the same in the world of technology, in which the physical and virtual […]

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Hack Belgium: my contribution to tech, talent and social benefit

The value of hackathons is not to be underestimated. The vibe is on the one hand comparable to my daily work as Senior Consultant and Project Manager at IBM, and at the same time so different. The atmosphere is relaxed and informal, but everything happens at a high pace with a strong focus on the […]

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Marketing in the Dark – Dark Martech

Without a shadow of a doubt, marketing and technology go hand in hand. New technologies support marketing in relationship management, lead generation and many other aspects. This has led to a rise in investment of marketing technologies (martech) in the past years. This growth of investment in technologies has led to a surge in the […]

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Future of the Fourth Industrial Revolution will be powered by the Cloud

It is no longer science fiction – the fourth industrial revolution, or Industry 4.0, is already upon us. A convergence of new technologies including robotics, AI, 3D printing and the IoT, all powered by the cloud and edge computing, is transforming the way we do business. Much the way the Internet, mobile and the PC […]

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International Diabetes Federation Europe and IBM partner in ‘augmented research’ for insights into patient care

For years, diabetes has grown at an alarming rate. According to the World Health Organization, there are now 60 million people with diabetes in Europe alone. In preparation for World Diabetes Day 2017, the European branch of the International Diabetes Foundation (IDF Europe)* decided to investigate how to improve diabetes care in Europe through their […]

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Marketing in the Dark – Dark Social

Tracking dialogue and gathering data from this for useful insights is at the heart of marketing nowadays. According to a recent research by IBM and Econsultancy, the vast majority of companies believe they have a good idea of their brand in the social dialogue. However, this same study also shows that these companies are overestimating […]

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The ecosystem platform as business model

The power of data driven business architectures Over the past generations, technology has gained greater importance in driving the success of organizations. In this, business architectures have evolved to support the leverage information technology can bring to optimize operations. Automation brought efficiency in back office processes, as well as enabling to scale individual business initiatives […]

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Partnership creëert intelligente cloud

  De IT-omgeving is in toenemende mate een combinatie van uiteenlopende clouddiensten, aangevuld met on-premise systemen. Softwarematige intelligentie en automatisering helpen om de meeste waarde uit zo’n hybride landschap te halen. Voor IT-dienstverleners schept dit nieuwe kansen. Neem het Belgische NRB, dat de klant een uniek self-service cloud-brokerage platform biedt en bovendien helpt om het […]

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