Will AI and Machine Learning really make the difference in marketing?

You can’t discuss marketing today without the conversation turning to artificial intelligence (AI) or machine learning (ML). Once touted as the silver bullet for data collection, analysis and customer service, smart marketers are already using the underlying technique to enhance human intelligence. Artificial intelligence (AI) continues to tempt marketing professionals. As marketers, we are driven […]

Continue reading

The smart future of manufacturing companies

Maximum productivity and minimal downtime, an optimal supply chain and the retention of operational know-how. That is what manufacturing companies and their leaders want. Moreover, it is precisely what so-called ‘cognitive manufacturing’ can provide. This was evident from a recent interactive webinar, where IBM specialists presented the smart future of the manufacturing industry. Victor Sánchez […]

Continue reading

How technology supports the best people flow experience at KONE

Manufacturers increasingly add digital components to their traditional products. This is usually on the basis of sensors within the hardware, which generate data about for example the functioning, use and condition of maintenance. KONE, manufacturer of lifts and escalators goes even further. They combine this data flow with artificial intelligence (AI) technology. Not only in […]

Continue reading

Keeping quality high while lowering process costs with AI & IoT in Manufacturing

As profit margins shrink and consumer expectation rise, it’s for manufacturers more important than ever to optimize for quality in their operation. Fortunately, quality management technology has made huge advancements in recent years. Today organizations within manufacturing and their leaders can easily embrace available AI and IoT enabled solutions. This to detect quality issues early in […]

Continue reading

Vying for telecom customers: conversion times 3 with AI

Take a 100% saturated telecom market and more than averagely critical customers. How do you convince customers to buy extra services and to tie them even more to your brand? The magical ingredient: add a touch of artificial intelligence for a real time personalisation of communication. Proximus’ conversion rate of customers who are offered a […]

Continue reading

IoT developer helps to get started with IBM Cloud

The possibilities of the IBM Cloud for developers are enormous. Think of smart things in the field of Internet of Things (IoT), blockchain, artificial intelligence (AI), datascience, and so on. In fact, the IBM Cloud contains a complete catalog of services that enable developers to set up creative projects. I even use IoT services in […]

Continue reading

Technology makes Saint-Nicholas’ work easier

My daughter Clémence is both nervous and excited by the perspective of Saint-Nicholas arriving with her presents. She posted her wish-list in a letter to him in Spain. What she doesn’t realize is the pressure her expectation generates in the supply chain. As an Industry Solutions Executive at IBM I mainly work with retailers and […]

Continue reading

Chocolate during holiday season…more than a matter of good taste

Sinterklaas and the upcoming holiday season are the times of gifts and tasty chocolate. These high quality cacao products may be made in Belgium or the Netherlands. But an extensive chain of production and processing precedes the final product. Thanks to IBM Food Trust, consumers may gain more insight into the ingredients and the creation […]

Continue reading

Struggling with Artificial Intelligence?

  Wondering how Artificial Intelligence (AI) really works? Do you feel like it is just a black box which, when asked, magically comes up with an answer? Do you trust the so called “black box”? Recently this article appeared in the dutch newspaper The Telegraaf about Ethics and AI. It touched the discussion on how […]

Continue reading