Marketing in the Dark – Dark Social

Tracking dialogue and gathering data from this for useful insights is at the heart of marketing nowadays. According to a recent research by IBM and Econsultancy, the vast majority of companies believe they have a good idea of their brand in the social dialogue. However, this same study also shows that these companies are overestimating […]

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The ecosystem platform as business model

The power of data driven business architectures Over the past generations, technology has gained greater importance in driving the success of organizations. In this, business architectures have evolved to support the leverage information technology can bring to optimize operations. Automation brought efficiency in back office processes, as well as enabling to scale individual business initiatives […]

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Partnership creëert intelligente cloud

  De IT-omgeving is in toenemende mate een combinatie van uiteenlopende clouddiensten, aangevuld met on-premise systemen. Softwarematige intelligentie en automatisering helpen om de meeste waarde uit zo’n hybride landschap te halen. Voor IT-dienstverleners schept dit nieuwe kansen. Neem het Belgische NRB, dat de klant een uniek self-service cloud-brokerage platform biedt en bovendien helpt om het […]

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Marketing In The Dark – Dark Data

Get Insights from the dark data to be more effective, efficient and achieve customer success. Nowadays, organizations possess lots of data. Much of this data is so-called dark data. Dark data is data that is hardly being analyzed, let alone used to improve decision making. A recent study of IBM and Econsultancy shows that 88% […]

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Intelligent real estate

The transformation in the real estate sector extends much further than greater sustainability and ease of use. In future, the most important change will be that buildings will be used for multiple purposes and multiple users. It is a development that is driven by increasing scarcity, intelligent technology and putting the emphasis on the human […]

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Claim your place in the interconnected world

More and more the world is becoming more and more one big cloud of interconnections. Sensors, people, cars, devices and even complete infrastructures are being connected to one another at an ever-increasing rate. IoT in combination with artificial intelligence keeps a new world running: the Instrumented Planet. This the lesson of IBM’s Research Technology Vision, […]

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IBM Think 2018 – The Netherlands attract attention in Las Vegas

There was quite a sensation at the recent IBM Think 2018-Congress in Las Vegas. Dutch representatives of large Dutch organisations including the Port of Rotterdam and Schiphol Airport were presented there as stars. Not only with photos and quotes on the gigantic billboards on The Strip, the most important thoroughfare of America’s gambling capital, but […]

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Port of Rotterdam on Mars!

  Thanks to modern technology, Rotterdam can continue to be the world’s safest, most efficient and most sustainable harbor over the long term. In order to be able to guarantee social and economic value, we regularly attempt to present an image of both the near and distant future. During the recent IBM Think 2018 Conference […]

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IoT – Those who make the connections, persist

The Internet of Things (IoT) is playing an increasingly important role in the use and management of critical infrastructures such as harbors, roadways and bridges, telecom, water and power supplies, airports and railway. Moreover, these infrastructures are becoming increasingly inter-related. A good example is the Port of Rotterdam, where sensor data is used to improve […]

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