Meeting new demands in retail during a pandemic: Abercrombie & Fitch
3 min read - Retail apparel performance overview In the apparel industry average price growth has been a relatively low -2.9%, but during the pandemic, year-over-year growth dropped to -12%. Yet, Abercrombie & Fitch considerably outperformed in 2020, enjoying a 43% increase in digital…
How businesses who prioritize CX drive 3x more revenue growth
4 min read - In partnership, IBM and Adobe wanted to learn how businesses are prioritizing customer experience and tracking business results as they emerge from the shadow of the pandemic and move forward with digital transformation. The two companies worked with the IBM Institute for…
Part 3: 4 ways retailers can boost store sales this holiday season
3 min read - This is a 3-part blog series to prepare you for the upcoming holiday season. Think Santa is the only one to make the holidays a success? Think again. As the final blog of a three-part series with IBM, this article…
3 blockers to CX success in financial services—and how to overcome them
3 min read - Today most financial services organizations are focused on how they can deliver a better customer experience (CX). This interest is being driven by consumers looking for more meaningful digital engagement — and is shared by 60 percent of CEOs at the…
Are internal processes blocking your customer experience success?
4 min read - Business is always changing. Frequent market disruptions make it easy to get lost in the constant scramble. But it’s important to remember: behind every business decision is a customer. Today’s customers are savvy and discerning, and they expect the organizations…
Improve marketing ROI with the right personal touch
3 min read - Traditional Customer Segmentation techniques involve the use of common customer features like customer income, demographics, life stage, attitude, and behavior to help segment target audiences. According to a recent IBM report, these features make up just 20% of data and the other…