5 ways to get metaverse-ready right now
4 min read - Building customer experiences for the metaverse isn’t about the headset, it’s about the mindset As a specialist in spatial computing and extended reality (XR), Jeffrey Castellano helps clients and partners separate hype from the real-world value in this ecosystem of…
Experiential Shopping: Why retailers need to double down on hybrid retail
5 min read - Shopping can no longer be divided into online or offline experiences. Most consumers now engage in a hybrid approach, where a single shopping experience involves both in-store and digital touchpoints. In fact, this hybrid retail journey is the primary buying…
Appealing to the senses through digital commerce content
5 min read - Loyal customers recognize the powerful scent of cinnamon at Cinnabon, the mood-lifting music at Starbucks, the creamy taste of chocolate samples at Godiva, the silky touch of a beautifully made leather handbag at Louis Vuitton and the sight of glittering…
Cheat sheet: What is Digital Twin?
5 min read - When we design machines for a connected world, the traditional operation manager or engineer’s toolbox may look rather empty. As our assets and systems become more complicated, the way in which we develop for, manage and maintain them needs to…
How blockchain is making digital gaming better
4 min read - The gaming industry has evolved from humble beginnings. Those of us who are old enough remember playing Super Mario on a 16-bit gaming console know how this simplistic gaming industry has now evolved into a warehouse of emotion-churning, engrossing virtual…
3 technology support trends to watch in 2020
3 min read - Technology support is a fast-moving industry, one that must both respond to disruptive change and constantly reinvent itself to improve user experience. From chatbots that learn from interactions to improve their functionality over time to augmented reality support that boosts…
Exploring blockchain as the foundation for next gen apps on Web 3.0
5 min read - Web 3.0 is the collection of next gen web applications which use emerging technologies such as blockchain, AI, IoT, augmented and virtual reality (AR/VR) as part of their core technology stack. These emerging technologies will shape the interactions users will…