The coming AI revolution in retail and consumer products

Intelligent automation is transforming both industries in unexpected ways

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Executive overview

Authors: Jane Cheung

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, Global Leader for Consumer Products, IBM Institute for Business Value,
Karl Haller

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, Global Leader, Consumer Center of Competence, IBM Global Business Services,
Jim Lee

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, Associate Partner, Distribution Sector, IBM Global Business Services,
Gene Chao

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, Global Vice President and General Manager for IBM Automation,
Christopher K. Wong

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, Vice President of Strategy and Ecosystem, IBM Global Consumer Industry,
Lance Tyson

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, Associate Partner for Supply Chain and Retail Operations, IBM Global Business Services

The next frontier of innovation Retail and consumer products organizations are entering a new phase of technological innovation – with intelligent automation at its core. The ramifications are profound, offering a host of previously unimaginable capabilities.