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Your cognitive future: Industry perspectives


How cognitive computing capabilities can help vitalize industries and impact the future

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Welcome, industries, to the age of cognitive computing Now, intelligent machines simulate human brain capabilities to help solve society’s most vexing problems. Cognitive computing has indeed arrived, and its potential to transform industries around the globe is enormous.

To explore future opportunities and determine how cognitive computing is already being utilized in various industries, the IBM Institute for Business Value conducted follow up research to its initial Your cognitive future research study.

Through a survey conducted by the Economist Intelligence Unit, we gained insights from more than 800 executives from around the world in a variety of industries, including healthcare, banking, insurance, retail, government, telecommunications, life sciences, consumer products, and oil and gas, and from supplemental desk research and interviews with subject matter experts across IBM.

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Your cognitive future, Part I: The evolution of cognitive

Your cognitive future, Part II: Kick-starting your cognitive journey


Meet the authors:

Brian Goehring

Connect with author:


, Associate Partner, IBM Institute for Business Value;
Anthony Marshall, Senior Research Director, IBM Institute for Business Value

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