Find new and beneficial ways to differentiate in a changing industry.
With legacy systems impeding innovation, insurance looks to reduce cost, enhance flexibility, and improve customer experience and engagement.

How to jumpstart India’s insurance industry through a customer-centric strategy

Ready for takeoff: After decades of tight government control over the sector, the Indian insurance market has enormous potential for growth – if it can overcome its constraints and bureaucratic legacies. Increasing penetration: The key to the industry achieving its potential is a change in mindset from an inward-facing focus on products to a customer-centric strategy focused on outcomes for India’s vast groups of uninsured and underinsured populations. Learn from the best: For inspiration, insurers can look beyond India’s borders and learn from global best-in-breed examples. At the same time, they need to be responsive to new technologies that drive business model innovation for better customer experiences and increased customer trust.

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