Healthcare and life sciences
How digital therapy benefits patients, providers, and the health ecosystem
A combination of AI and sensor technologies can augment existing therapy to benefit both patients and healthcare payers. Accumulated patient data enables the creation of individualized solutions. It also allows healthcare providers to optimize treatment with a goal of better outcomes and lower costs. Life sciences companies are building capabilities commonly found within IT companies, and vice versa. Digital therapy is a useful addition to current standard care. For the life sciences industry, it enables new “beyond the pill” business models centered on support services and advice tailored to the patient. Proven clinical effectiveness and regulatory oversight are providing guardrails to healthcare’s “digital revolution”. Digital therapies must undergo clinical studies, show positive health outcomes, and acquire approval to earn credibility among healthcare providers and payers as an accepted medical treatment.