Securing privacy for the future of connected cars
Manufacturers should design privacy into cars that collect data. Sixty two percent of surveyed consumers said they would consider one brand over another if it had better security and privacy. **No organization can single-handedly guarantee complete consumer privacy** Connected cars comprise components and systems from part makers, software developers, and integrators. They all can collect car data. Privacy takes an ecosystem. **Privacy can be a key differentiator** Don’t simply provide privacy. Promote privacy leadership while selling, on social media, even within the company.