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The relationship between consumers and vehicles is changing, and the Automotive industry is at the vanguard of a digital revolution.

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Designing for privacy in connected cars requires participation of all entities that may process car data before vehicles are delivered.
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Automotive companies need improved cybersecurity capabilities to support and protect their Industrial Internet of Things (IIoT) technologies.
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Automotive companies with the insights to understand the future will be the ones that can shape it.
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More Automotive research and insights

Automotive leaders must combine the creative skills of a startup with traditional strengths to innovate and scale.
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As 2025 approaches, consumers are more involved, vehicles are more intelligent and other industries are joining the ecosystem.
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Automation, digital commerce and the Internet of Things are redefining vehicle operation, usage, and ownership models.
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Automotive companies are increasingly turning to cognitive computing to transform the industry.
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Automotive firms need to rethink their organizations from the ground up through a process we call Digital Reinvention.
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Consumers are ready for industry innovation that deepens their connections with cars and the IoT.
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