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Artificial Intelligence (AI)

AI is redefining business by combining the social, creative and leadership skills of the human mind with advanced technology. Our studies address the key strategic questions surrounding AI.

Featured insights

The 2025 CDO Study: The AI multiplier effect

Why do some Chief Data Officers (CDOs) see greater success than others? Learn what sets the CDOs who deliver higher ROI on AI and data investments apart.

The tech debt reckoning

The overlooked factor in AI success: Accounting for technical debt can boost returns by 29%.

Cut the cost of complexity with intelligent IT automation

Intelligent IT automation can slash technology costs and accelerate growth. But first organizations have to unravel complexity across the IT estate.

AI infrastructure that endures

Discover why infrastructure underperforms for AI and three keys for AI-ready infrastructure to support scaling from pilot to production.

The AI ethics trust engine

Organizations investing more in AI ethics see clear financial benefits. Explore questions leaders must answer to make AI ethics integral to value creation.

Retail and consumer products in the AI era

Retailers and consumer products companies are using AI to meet and exceed customer experience expectations and drive innovation.

State of Salesforce 2025-2026

Explore three foundational pillars for turning Salesforce's agentic AI capabilities into tangible business value.

Agentic AI’s strategic ascent

Find out what happens when organizations don't just use agentic AI to do things better, but to do entirely new things in a new operating model.

Winning the silicon race: Three strategies to secure AI advantage

Skyrocketing demand for AI chips has created a scarcity market. Buyers are looking for ways to secure their supply—and boost chip performance.

More Artificial Intelligence (AI) research and insights

Secure by design, smarter with AI

Future-proof your security. Discover how to use secure-by-design principles and AI to redesign cyber resilience against modern threats.

Insurance in the AI era

Insurers are using AI to boost efficiency and revenue but also need to address tech debt and skills gaps to realize AI’s full potential.

The intrepid COO: 5 strategies to shatter enterprise inertia

COOs must think strategically while executing realistically, leveraging agentic AI to create new operating models that drive growth amid disruption.

AI-powered productivity: Human resources

Over the next 2 years, HR functions will see a surge of AI, driving a 35% productivity leap but also a need to reskill employees.

AI-powered productivity: Customer service

Learn how AI-enabled automation in customer service is a goldmine for pinpointing sales opportunities and tailoring customer interactions.

Healthcare in the AI era

Facing rising costs, growing demand, staff shortages, and more treatment complexity, healthcare is turning to AI to transform patient care.

How can IBM help you?

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AI consulting services

Leading the way in generative AI with over 75K trained consultants.

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IBM Watson to watsonx

See how IBM Watson has advanced enterprise AI.

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Analytics tools and solutions

Data strategy with an architectural approach — support data-driven decisions for your business.