Marketing and Sales, CMO

Experience design leaders are rapidly adopting generative AI, but also wrestling with the challenges this disruptive technology brings.

Consumer product companies are using generative AI to gain a competitive edge in product development, supply chains, and sustainability.

Digitally mature businesses have differentiated themselves by unleashing the power of digital experience platforms.

Business Design leaders take a broader approach to deliver a better customer experience and stronger revenue growth.

How do top Salesforce platform users optimize value? Insights gleaned from thousands of executive users.

Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.

Formally prioritizing digital transformation of CX is a winning approach for Experience Leaders using Adobe customer experience capabilities.

This report explains why cross-enterprise collaboration is critical and how Enterprise Work Management can foster collaboration and agility.

In the second installment of our CEO guide to generative AI, we’ve outlined how customer service is evolving—and how executives can respond.