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Experience design leaders are rapidly adopting generative AI, but also wrestling with the challenges this disruptive technology brings.
Consumer product companies are using generative AI to gain a competitive edge in product development, supply chains, and sustainability.
Digitally mature businesses have differentiated themselves by unleashing the power of digital experience platforms.
Business Design leaders take a broader approach to deliver a better customer experience and stronger revenue growth.
How do top Salesforce platform users optimize value? Insights gleaned from thousands of executive users.
Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.
Formally prioritizing digital transformation of CX is a winning approach for Experience Leaders using Adobe customer experience capabilities.
This report explains why cross-enterprise collaboration is critical and how Enterprise Work Management can foster collaboration and agility.
In the second installment of our CEO guide to generative AI, we’ve outlined how customer service is evolving—and how executives can respond.
Explore how leading organizations prioritize data, AI, and their ecosystems to optimize the Salesforce platform and enhance customer experiences.
Generative AI is raising the bar for customer service, giving organizations a much-needed performance lift.
Learn how organizations can use generative AI to reinvent and optimize their content supply chains.
Succeeding with subscriptions requires rethinking pricing models, technology, and the customer experience.
Explore the state of AI ethics in organizations today and see how executives can advance trustworthy AI.
AI-enabled systems can help companies boost customer satisfaction and outperform the competition.
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