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HomeThe CEO’s Guide to Generative AI

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Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Talent & skills
Additional content

Meet the authors

Anthony Marshall

Connect with author:

, Senior Research Director, Thought Leadership, IBM Institute for Business Value

Cindy Anderson

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, Global Executive for Engagement and Eminence, IBM Institute for Business Value

Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

Carolyn Heller Baird

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, Global Research Leader, Customer Experience and Design, IBM Institute for Business Value

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    Originally published 05 December 2023

    The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
    Download the digital edition
    1. Transform
    + Generative AI

      2. Content
      + Generative AI

        3. Hyper-personalization
        + Generative AI

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          Additional content

          Meet the authors

          Anthony Marshall

          Connect with author:

          , Senior Research Director, Thought Leadership, IBM Institute for Business Value

          Cindy Anderson

          Connect with author:

          , Global Executive for Engagement and Eminence, IBM Institute for Business Value

          Christian Bieck

          Connect with author:

          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

          Carolyn Heller Baird

          Connect with author:

          , Global Research Leader, Customer Experience and Design, IBM Institute for Business Value

          Download report translations

            Originally published 05 December 2023

            The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
            Download the digital edition
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