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Our data-driven B2B and B2C insights help leaders compete in a shifting and volatile consumer and retail market.

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The 2022 holiday shopping and travel report

Some consumers plan to spend big this holiday season. Find out what they’re looking for.

The content supply chain's AI awakening: Consumer products insights

This report explores the benefits CPG organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

Embedding AI in your brand’s DNA

Explore the rapid growth of AI in the retail and consumer products industry and three keys for brands to scale AI for long-term advantage.

Sharpening a competitive edge with generative AI

Consumer product companies are using generative AI to gain a competitive edge in product development, supply chains, and sustainability.

2024 Consumer Study: Revolutionize retail with AI everywhere

Learn what consumers crave in the AI era—and how companies can tap technology to simplify the shopping experience.

Redesigning brand values

Consumer products companies are aligning operations and sustainability goals, optimizing investments and initiatives in both areas.

Consumers want it all

Consumer demands are shifting—and retailers and brands need to adapt to deliver.

The ESG data conundrum

Our research shows that ESG data and capability leaders outperform on revenue, profitability, and customer engagement. See how.

Beyond the hype

The metaverse opportunity is now. Learn how experiences that span the physical-digital divide can deliver tangible business results.

More Consumer products research and insights

Solving the consumer conundrum: Sustainability, affordability and transparency

During this webinar we will be sharing and discussing recent consumer trends in sustainability and their implications for our clients.

Balancing sustainability and profitability: How businesses can protect people, planet, and the botto...

Global consumers are increasingly committed to protecting the planet.

Balancing sustainability and profitability

Consumers are changing their behavior to protect the planet. Here’s how businesses can support this shift—and boost the bottom line.

Vaccines, variants, and deja vu

We surveyed 13,000 consumers around the world to understand how the ongoing pandemic will affect their holiday shopping, travel, and celebrations.

The last call for sustainability

Clear, bold, and measurable sustainability initiatives can help your company differentiate its brand, deliver on customer demands, and grow to build a better world.

Sustainability on the ascent

Consumer companies are factoring sustainable development goals into initiatives across the value chain.

How can IBM help you?

Retail and consumer products

A changing consumer landscape means new opportunities to build customer loyalty. Evaluate your current technologies and read one client’s success story.

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