Every year, the IBM Institute for Business Value (IBV) interviews C-suite leaders from around the world to discover what outperformers do differently. Since 2003, the IBV has collected data and insights from more than 70,000 executives and academics worldwide.
Our C-suite studies examine how executives’ perspectives have shifted over time—and what they expect to see in the future. Read our role-specific reports to learn what business leaders think about technology trends, business priorities, and how organizations can thrive today.

Locations of surveyed C-suite executives for our Global C-suite Studies
Reports by role
Operational courage has become the ultimate differentiator for CMOs. Most marketing organizations remain structurally incapable of delivering the bottom-line growth boards now demand. These five moves help fuel the growth engine.View the study
CEOs are under pressure to turn turbulence into opportunity. Activate five mindshifts to create clarity in crisis—and supercharge your organization’s growth with AI.View the study
IT as a standalone function is dead. CTOs, CDOs, and CIOs must courageously expose the blind spots preventing their organizations from achieving AI advantage.View the study
Faced with a paradox of responsibilities—protecting stability while fueling transformation—CFOs are innovating ways to optimize their own potential and that of their teams.View the study