Embedding AI in your brand’s DNA

Explore the rapid growth of AI in the retail and consumer products industry and three keys for brands to scale AI for long-term advantage. Brought to you by the IBM Institute for Business Value, IBM's thought leadership think tank.

Browse by category

Featured insights

Explore the expectations and challenges of more than 1,200 global industry executives as they navigate the era of software-defined vehicles.

What will it take to win with AI? Explore this report to learn what business leaders need to know and do to gain an edge in 2025.

This report explores a new framework that organizations can adopt as they evaluate the ROI of their AI ethics investments.

Predict future disruptions and gain a competitive edge with the combined power of generative AI and cloud computing.

Discover how organizations with mature capabilities in SAP-specific generative AI are seeing distinct business advantages.

Case studies from Europe and the US show how collaboration and innovation enable effective government response to crises.

Spotlight

The IBV wins 2024 Gold Stevie award for excellence in thought leadership.

IBM Institute for Business Value, IBM’s thought leadership think tank.

Connect with us