Research-backed thought leadership and insights to drive business value

The IBM Institute for Business Value surveys thousands of executives, consumers, and experts to create actionable insights for business leaders. Sign up for our email alerts to stay informed.

Research-backed thought leadership and insights to drive business value

The IBM Institute for Business Value surveys thousands of executives, consumers, and experts to create actionable insights for business leaders. Sign up for our email alerts to stay informed.

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            Featured insights

            Vaccines, variants, and deja vu

            We surveyed 13,000 consumers around the world to understand how the ongoing pandemic will affect their holiday shopping, travel, and celebrations. While consumers are more optimistic this year, lingering safety concerns will prevent shopping and travel from rebounding to pre-COVID levels.

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            Extending digital acceleration

            To realize the promise of digital acceleration, organizations must unleash the business value of their technology investments.

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            Translations available

            The Quantum Decade

            Quantum computing is coming of age, and leaders who do not understand and adapt to the Quantum Decade could find themselves years behind.

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            Translations available

            Getting started with zero trust security

            This guide highlights what sets pacesetters apart—and how organizations can create a zero trust security roadmap that leads to greater cyber resilience.

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            Spotlight
            2021 CEO Study: Find your essential
            This is a moment to take stock in an entirely new way. Learn how you can position your organization to thrive in a post-pandemic reality.
            Explore the study
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