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Build Your Trust Advantage: Leadership in the era of data and AI everywhere
The trust customers once gave to brands and institutions is slipping away. How organizations utilize, safeguard, and share data with their customers and partners can create an extraordinary advantage. For the 20th Edition of the IBM Global C-suite Study, we surveyed more than 13,000 executives around the world to learn how they use data and technology to build trust.
This study explores how the enterprise experience drives the customer experience, and how a “North Star” CX is a guide for doing business.
Our research reveals three key strategies to guide human resources executives in closing the skills-related gaps in their organizations.
This report shows how open, equitable blockchains can be a positive force and help garner the full trust of clients and business partners.