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Build Your Trust Advantage: Leadership in the era of data and AI everywhere

The trust customers once gave to brands and institutions is slipping away. How organizations utilize, safeguard, and share data with their customers and partners can create an extraordinary advantage. For the 20th Edition of the IBM Global C-suite Study, we surveyed more than 13,000 executives around the world to learn how they use data and technology to build trust.

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From customer experience to enterprise experience

This study explores how the enterprise experience drives the customer experience, and how a “North Star” CX is a guide for doing business.

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The enterprise guide to closing the skills gap

Our research reveals three key strategies to guide human resources executives in closing the skills-related gaps in their organizations.

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Blockchain as a force for good: Five principles to build trust and real value

This report shows how open, equitable blockchains can be a positive force and help garner the full trust of clients and business partners.

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The Cognitive Enterprise:
Reinventing your company with artificial intelligence
Seven essential actions can help facilitate successful digital and AI transformations.
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