From the IBM Institute for Business Value

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The essence

As virtually everything becomes connected and data proliferates, enterprises should address three great opportunities: enabling deeper customer relationships, finding new sources of value through data and accelerating the digital transformation of their operations. Those leading the way are amplifying their performance — capturing numerous diverse forms of data from a variety of interconnected devices — and leveraging that data using AI-based applications to reach new levels of operational and financial proficiency.

What’s inside

  • Leading organizations are investing in IoT for innovation, insights and new revenue sources.
  • To extend their connectivity capabilities, leading organizations are building highly scalable and secure IoT platforms.
  • The integration of AI with IoT will enable business model reinvention leading to new services and revenue streams.

By combining new analytical models, IOT data sources and cognitive machine learning, we can achieve new customer insights, and increase customer loyalty and stickiness.

—Chief Information Officer, Telecommunications, United States

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