From the IBM Institute for Business Value

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Reinvent and outperform

Digital transformation is affecting your business. But it’s not a heart-stopping shakeup. It’s an eye-opening opportunity. Find new paths to Digital Reinvention™ in the 19th edition of the IBM Global C-suite Study. Based on conversations with more than 12,500 CxOs worldwide, it’s the most comprehensive study of its kind. 

Explore the study to understand four imperatives critical to every business leader — the power of innovative incumbents, new standards for customer-centricity, the case for platform business models, and strategies for forming your own agile enterprise. And then apply that new insight to reinvent and outperform.

Introduction to the IBM Global C-suite Study

Mark Foster, Senior Vice President, Global Business Services shares his perspective on the latest C-suite Study and how to apply these insights in your own Digital Reinvention.

In the 19th edition of the C-suite Study

Dancing with disruption: Incumbents hit their stride

Learn how innovative incumbents are reshaping the competitive environment and the opportunities that lie ahead.

Trust in the journey: The path to personalization

Explore how leading organizations use design thinking to engage their customers and build bonds of trust.

Orchestrating the future: The pull of platform business models

Discover how organizations operating a platform model are poised to evolve, and how they’re revamping their strategies as a result.

Innovation in motion: Agility for the enterprise

See how leaders are liberating employees to experiment in autonomous teams and collaborate with agility.

100 days, 100 opportunities

In 100 days, you can reinvent, outperform and change your business. The Global C-suite Study reveals 100 opportunities for Digital Reinvention that you can begin right now.

100 days, 100 opportunities
No. 01: Are you championing change, even when the status quo is working well?
No. 02: Continuously test existing assumptions. Don't be afraid to iterate totally new strategies.
No. 03: Always be working on the next audacious opportunity.

View replay of IBM’s Global C-suite Study Launch Event

Jesus Mantas & Saul Berman from IBM Services share key insights from the study and lead a panel discussion including Luis Hernandez (CEMEX), Joerg Niessing (INSEAD) and Matt Anderson (Arrow Electronics). This was recorded live at Mobile World Congress 2018

Meet the authors

The C-suite Study is the work of academics from top business schools, in collaboration with global leaders from IBM. They bring the challenges and opportunities associated with Digital Reinvention to life, as a guide for organizations of all types.

Headshot of Rita Gunther McGrath from Columbia Business School

Rita Gunther McGrath

Professor, Strategy, Innovation and Growth
Columbia Business School

Philip Dalzell-Payne

Partner, IBM Digital Strategy
IBM Services

Headshot of Joerg Niessing from INSEAD

Joerg Niessing

Affiliate Professor of Marketing

Robert Schwartz

Global Leader, Agency Services

Headshot of Yoram (Jerry) Wind from The Wharton School

Yoram (Jerry) Wind

The Lauder Professor Emeritus and Professor of Marketing
Academic Director of the Wharton Fellows
The Wharton School

Shanker Ramamurthy

General Manager, Strategy and Market Development
IBM Industry Platforms

Headshot of Amy C. Edmondson from Harvard Business School

Amy C. Edmondson

Novartis Professor of Leadership and Management
Harvard Business School

Christine Wyatt

Global Leader, Cognitive Process Services
IBM Services

Hot topic reports

Based on data derived from C-suite Study interviews, hot topic reports provide in-depth analysis on the latest critical subjects.

Intelligent connections

Reinventing the enterprise with Intelligent IoT

Cognitive catalysts

Reinventing enterprises and experiences with artificial intelligence

Forward together

Three ways blockchain explorers chart a new direction

Access the new C-suite Study through the IBV app