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For 30 years, IBM has helped the Masters become a smarter business, engaging fans by turning decades of data into an award-winning digital experience. Discover how possibilities grow when business becomes smarter.
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Scuderia Ferrari

The Ferrari brand is fueled by a relentless drive to innovate. They’re constantly evolving, testing new ideas and striving for peak performance. It’s this shared value of continuous innovation that makes the collaboration between Ferrari and IBM so powerful. To make that vision a reality, the F1 team partnered with IBM Consulting® to completely reimagine their mobile app.

2x
increase in daily active users
35%
increase in average time spent in-app
Learn how Ferrari puts race day in your pocket
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