Home AI and ML watsonx Assistant Deliver omni-channel support at scale with retail chatbots
watsonx Assistant fuels the hybrid shopping experiences that today’s customers demand
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Shoppers able to chat with retailers, wherever they are
Elevate retail experiences with the global leader in AI

watsonx Assistant offers intuitive, drag-and-drop builds and world-class AI customer support capabilities. Our retail chatbots enable customers to self-serve a wide range of queries, support accurate routing to human agents, and deliver highly personalized, contextually relevant shopping experiences. If you’re ready to take retail experiences to the next level, partner with the global leader in conversational AI technology solutions for retail.

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Deliver superior customer support
Inform every interaction

Enable retail customers to serve themselves, from finding retail store locations to interacting with complex inventory management and pricing systems. Better leverage your human agents so they can focus on higher-value opportunities.

Guide every experience

Never miss another important sales lead. Advanced AI accurately responds to customer inquiries with personalized guidance designed to measurably elevate customer experiences. Capture every lead and understand customers’ intentions for personal follow-up by a live agent.

Advise every possibility

Intelligently provide recommendations and proactively inform customers about opportunities so that they accurately understand every relevant possibility.

What you can do
Integrate your tools Provide customers with 24/7 global access by unifying existing customer support systems and harvested all available data to enhance self-service capabilities and ensure consistent, contextually aware answers. Learn about integrations

Leverage customer data Create more personalized, relevant retail experiences. watsonx Assistant AI bots collect relevant data from every customer interaction and can help ensure those insights are applied in effective, profitable ways. Learn about analytics

Drag and drop simplicity Using watsonx Assistant, internal teams or external contractors can build and maintain advanced conversational flows without any programming knowledge—just drag and drop. Learn how to build
What we’ve done in the last few weeks—and it’s going to change the game for us—is our proactive webchat and being able to prompt customers to talk with us and engage in an RV sales purchase. Brenda Wintrow Senior Vice President of Sales and Customer Experience Camping World Read the full story
Results Accelerate lead generation 40% Increased wallet share

Consumers are 40% more likely to spend more than they originally planned when their retail experience is highly personalized to their needs.

Source: Google


40% Increased engagement

Camping World leveraged watsonx Assistant retail chatbots to increase customer engagement by 40% across all platforms.

Read the case study
33% Increased efficiency

Agent efficiency at Camping World increased by 33% with watsonx Assistant, effectively decreasing overall wait time to just 33 seconds.

Read the case study
Case studies Camping World

A reimagined customer experience with an AI-powered virtual assistant has enabled Camping World to increase agent efficiency 33% and modernize its call centers.


Stiky, the AI virtual assistant, resolves up to 90% of queries automatically, and provides 24x7 customer service with an average of 165 conversations daily.

Bestseller India

AI technology is helping boost fashion forecasting, helping predict the next big trend and the most relevant styles, colors and size ratios.

Technical questions

According to G2 Crowd, IDC, and Gartner, IBM’s watsonx Assistant is one of the best chatbot builders in the space with leading natural language processing (NLP) and integration capabilities.

Our enhanced intent detection model is faster and more accurate than our previous ones, combining traditional machine learning, transfer learning and deep learning techniques in a cohesive model that is highly responsive at run time. Based on a study (link resides outside IBM), this model is also more accurate than IBM’s main competitors, outperforming Google Dialogflow by 5.6% and Microsoft LUIS by 14.7%.

Not only does our model surpass the competition, but IBM’s watsonx Assistant makes it incredibly easy to get started with a host of resources, such as templates, one-click integrationsguided tutorials, SMEs and more. IBM watsonx Assistant adapts to the needs of the customer.

With watsonx Assistant, no developers are required. This intuitive platform helps get you up and running in minutes with an easy-to-use drag and drop interface and minimal operational costs. Easily customize your chatbot to align with your brand’s visual identity and personality, and then intuitively embed it into your bank’s website or mobile applications with a simple cut and paste. Built with IBM security, scalability, and flexibility built in, watsonx Assistant for Retail understands any written language and is designed for safe and secure global deployment. Turn it on today and empower your team to realize the benefits of happier banking customers, increased sales and retention opportunities, and a more efficient, effective global workforce—without having to hire a specialist.

Watson is unparalleled at delivering high-impact omnichannel experience to your retail and e-commerce customers, deploying to apps, such as Facebook Messenger, Intercom, Slack, SMS with Twilio, WhatsApp, Hubspot, Wordpress, and more. And of course, seamless integrations route customers to your telephony and interactive voice response (IVR) systems when they need them.

watsonx Assistant sits at the center of your support architecture, ensuring customers enjoy consistent, high-quality experiences every time they interact with your brand. Our unique approach to unification architecture ties together the right tools to deliver a consistent brand experience every time a customer interacts with your brand. watsonx Assistant also acts as a source of data for hyperpersonalization and a destination for automation, helping improve and increase personalization for each user’s unique profile.

The customer experience has never been more vitally important, and shopper demands have never been higher. As many shoppers now shift to a hybrid model, they expect instant access to complex data like real-time inventory levels and product comparison charts.

At the same time, the retail market is expanding to include new competitors who threaten to further erode market share away from more traditional retailers. Retailers must continue to find new ways to engage their audience, provide them with the information and self-service functionality they need (without having to wait for a sales associate to assist), and share contextually relevant recommendations based on shopping history.

Take the next step

Ready to transform your retail customer experience? 


Schedule a personal demonstration with a product specialist to discuss what watsonx Assistant can do for your business or start building your AI assistant today, on our free plan.

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