IBM at dmexco 2017

You are the Driving Force of Digital Transformation

The marketing world is changing at a faster pace than ever before. With so much data, disruption, and pressure to adapt, it's crucial to digitally transform to keep up.

IBM is uniquely positioned to guide you through this transformation with a broad set of offerings, from iX’s digital business strategy and experience design, through to Watson-powered marketing and commerce tools that drive actionable insights from data.

At this year’s dmexco, IBM showcased how professionals and practitioners are starting their own transformations. Through accessible hands-on experiences, informed engagements, and environments that fostered conversations, attendees reimagined their digital businesses in ways they never thought possible. This is the power of knowledge, the power of technology, you to the power of IBM.

Start your transformation today

Explore Digital CX adoption
Read the report
Create transformative digital experiences
Take the assessment (1MB)
Learn to get marketing insights without the help of data scientists
Sign up for the demo

Featured Sessions

View all sessions for Wednesday, September 13

Wed., September 13
10:00 AM - 10:25 AM
Conference Hall

AI’s impact on the industry and how AI supports human creativity
Bob Lord, Chief Digital Officer, IBM Digital Business Group

Wed., September 13
12:55 PM - 1:20 PM
Debate Hall

Face AI: When Marketing Machines are Learning
Paul Papas, Global Leader, Digital Strategy & iX

Wed., September 13
2:00 PM - 2:30 PM
Experience Hall

Game-Changer AI: The Impact for the Advertising Industry
Jordan Bitterman, CMO of IBM Watson Content & IoT Platform

Wed., September 13
2:00 PM - 3:00 PM
Experience Hall

BVDW Guided Tour 08: Digital Transformation
Join the Digital Transformation booth tour to gather fresh ideas and chat with our experts

Learn More

Wed., September 13
5:00 PM - 5:30 PM
Debate Hall

Tech-Savvy Brand Leadership in an Extended World (panel)
Bob Lord, Chief Digital Officer, IBM Digital Business Group

View all sessions for Thursday, September 14

Thurs., September 14
11:30 AM – 12:30 PM

BVDW Guided Tour 13: Marketing Automation
Get a crash course in using AI to effortlessly deliver impactful, personalized experiences that keep customers coming back for more

Learn More

Thurs., September 14
11:55 AM – 12:30 PM
Experience Hall

With Data & Creativity into the Consumer’s Heart
Robert Schwartz, Global Leader, Strategy & Design, IBM iX

Thurs., September 14
1:10 – 1:40 PM
Experience Hall

Brands, Entertainment & Politics: The big Narrative Disruption
Ann Rubin, Vice President, Branded Content and Global Creative

Speakers

Ann Rubin
Vice President, Branded Content and Global Creative

Bob Lord
Chief Digital Officer, IBM Digital Business Group

Paul Papas
Global Leader, Digital Strategy & iX

Robert Schwartz
Global Leader, Strategy & Design, IBM iX

Jordan Bitterman
CMO of IBM Watson Content & IoT Platform

Partners

Aleri

http://www.aleri.de

Aleri provides dynamic e-business solutions to meet the challenges of digital progress. More than 50 e-business experts are working at locations in Essen, Cologne and Hamburg. Our Customers are market and innovation leaders.

Bluetrade

http://www.bluetrade.de

As a member of the TIMETOACT Group, BLUETRADE specializes in every activities related to E-Commerce and performance optimization. Their credo "Make Digital Impact" underlines BLUETRADE's focus on their customers' business success, who they support with a wide range of services and field-tested expert knowledge. From consulting to all omni-channel and no-line relevant topics through classic agency services and implementation to the operation of E-Commerce platforms as "managed commerce", BLUETRADE always offers its customers a tailor-made solution. This offer is supplemented by a well-composed performance optimization team, which offers objective controlling and action orientation not only through analytics and reporting, but also deals with the "Fantastic Four", consisting of machine learning, robotic, mobile and IoT. By leveraging the disruptive potential that releases its synergies in a creative combination, BLUETRADE realizes innovative solutions for its customers, e.g. a product finder learning from actual product usage, Cognitive Call Center and Chatbot solutions, and many more.

Numerous customers, from hidden champions to international medium-sized companies and large companies like RENO, Kotsovolos, NetCologne, HEAD and BOSCH, speak for BLUETRADE as well as partnerships with companies such as IBM, Shopware, Webtrends, Google, Coremedia, eggheads, nubizz and Aleri.

Dialogschmiede

http://www.dialogschmiede.com

We are the dialogue marketing agency of the year. And we’ve been it since the year 2013. Our team, consisting of around thirty experts, is the center of knowledge for modern dialogue marketing techniques: realtime behavioral marketing, digital transformation and consulting for data protection in the sectors B2B and B2C. We have locations in Berlin, Vienna and Zurich. Welcome to the new generation of dialogue marketing.

Thank you for visiting IBM at dmexco 2017